Mliri wa COVID-19 udasinthanso makampani azakudya padziko lonse lapansi, kuyambira pamitundu yogwirira ntchito kupita kuzinthu zofunika kwambiri - komanso kugula kwa melamine tableware, mwala wapangodya wa ntchito zazakudya za B2B, sizinali choncho. Pamene makampaniwa adalowa m'nthawi ya mliri (2023-2024), ogula a B2B a melamine tableware - kuphatikiza malo odyera, malo odyera am'makampani, magulu ochereza alendo, komanso operekera zakudya m'mabungwe - asintha malingaliro awo kuchoka pakuwongolera zovuta kwakanthawi kupita kulimba mtima kwakanthawi, chitetezo, komanso kukhathamiritsa kwamitengo.
Kuti tipeze zosowa zomwe zikuchitika, gulu lathu lidachita kafukufuku wa miyezi isanu ndi umodzi (Januware-June 2024) wokhudza ogula 327 B2B ku North America, Europe, ndi Asia. Kafukufukuyu adaphatikizapo kafukufuku, kuyankhulana mozama, ndi kusanthula deta yogula zinthu, pofuna kudziwa zomwe zikuchitika, zowawa, ndi njira zopangira zisankho pogula melamine tableware pambuyo pa mliri. Pepala loyera ili limapereka zomwe zapezedwa, zomwe zimapereka chidziwitso chotheka kwa ogulitsa, ogulitsa, ndi ogula chimodzimodzi.
1. Mbiri Yakufufuza: Chifukwa Chake Kugula kwa Pambuyo Pandemic Kufunika Kwa Melamine Tableware
Mliriwu usanachitike, kugula kwa B2B melamine tableware kudayendetsedwa makamaka ndi zinthu zitatu: mtengo, kulimba, komanso kukongola kwamtundu wamtundu. Mliriwu, komabe, udayambitsa zofunikira zofunika kwambiri - monga, kutsata ukhondo, kukhazikika kwa kagayidwe kazinthu, komanso kusinthika kuti zigwirizane ndi zomwe zikufunika (mwachitsanzo, kusintha kwadzidzidzi kuchoka pakudya kupita ku chakudya).
Pamene ziletso zinachotsedwa, ogula sanasiye zinthu zatsopanozi; m'malo mwake, adaziphatikiza ndi njira zogulira nthawi yayitali. Mwachitsanzo, 78% ya omwe adafunsidwa adawona kuti "zitsimikizo zokhudzana ndi ukhondo," zomwe zidakhala zofunikira panthawi yamavuto, tsopano zimagwira ntchito ngati maziko osakambitsirana pakusankha kwa ogulitsa - kuchokera pa 32% yokha mliri usanachitike. Kusinthaku kukuwonetsa malingaliro amakampani ambiri: kugula zinthu pambuyo pa mliri sikungokhudza "kugula zinthu" koma "kudalirika kopeza."
Zitsanzo zofufuzira, zomwe zidaphatikizanso oyendetsa malo odyera 156 (47.7%), magulu 89 ochereza (27.2%), oyang'anira malo odyera 53 (16.2%), ndi 29 operekera zakudya (8.9%), amapereka gawo lofunikira la B2B. Onse omwe akutenga nawo mbali amayang'anira bajeti yapachaka ya melamine tableware kuyambira 50,000 mpaka 2 miliyoni, kuwonetsetsa kuti zomwe zapezazi zikuwonetsa zovuta, zokhudzana ndi makampani.
2. Mayendedwe Ofunika Kwambiri Pambuyo pa Mliri Wogula Zinthu: Zomwe Zimayendetsedwa ndi Data
2.1 Mchitidwe 1: Chitetezo ndi Kutsata Choyamba—Zitsimikizo Zimakhala Zosakambirana
Pambuyo pa mliri, ogula a B2B akweza chitetezo kuchoka pa "zokonda" kupita ku "ntchito." Kafukufukuyu adapeza kuti 91% ya ogula tsopano amafuna kuti ogulitsa azipereka ziphaso zachitatu za melamine tableware, poyerekeza ndi 54% ya mliri usanachitike. Ma certification omwe amafunidwa kwambiri ndi awa:
FDA 21 CFR Gawo 177.1460: Pachitetezo chokhudzana ndi chakudya (chofunikira ndi 88% ya ogula aku North America).
LFGB (Germany): Kwa misika yaku Europe (yovomerezeka kwa 92% ya omwe akuyankha ku EU).
Mayeso a SGS Food Grade: Chiyerekezo chapadziko lonse lapansi, chofunsidwa ndi 76% ya ogula am'madera osiyanasiyana.
Chitsimikizo Cholimbana ndi Kutentha Kwambiri: Ndikofunikira pamachitidwe oyeretsa pambuyo pa mliri (mwachitsanzo, zotsukira mbale zamalonda zomwe zimagwira ntchito pa 85°C+), zomwe zimafunidwa ndi 83% ya ogula malo odyera.
Chitsanzo: Unyolo wanthawi yayitali waku US wokhala ndi malo 200+ akuti adalowa m'malo mwa ogulitsa atatu anthawi yayitali mu 2023 chifukwa adalephera kukonzanso ziphaso zawo zokana kutentha kwambiri. "Pambuyo pa mliri, ndondomeko zathu zaukhondo zidakula kwambiri - sitingaike pachiwopsezo cha kuwotcha kapena kutulutsa mankhwala," atero mkulu wogula zinthu pamaketaniwo. "Ziphaso sizimangokhala zolemba zokha, koma ndi umboni kuti tikuteteza makasitomala."
2.2 Zomwe Zachitika 2: Kukhathamiritsa Mtengo—Kukhazikika Kupitilira "Mtengo Wotsika"
Ngakhale mtengo udakali wofunikira, ogula tsopano akuyika patsogolo mtengo wa umwini (TCO) kuposa mtengo wam'tsogolo - kusintha komwe kumayendetsedwa ndi zovuta zanthawi ya mliri. Kafukufukuyu adapeza kuti 73% ya ogula ali okonzeka kulipira 10-15% premium ya melamine tableware yokhala ndi kulimba kotsimikizika (mwachitsanzo, 10,000+ mikombelo yogwiritsira ntchito), poyerekeza ndi 41% mliri usanachitike. Izi zili choncho chifukwa zinthu zomwe zimatenga nthawi yayitali zimachepetsa ndalama zosinthira komanso zogulira (mwachitsanzo, zotumiza zocheperako, zowononga zochepa).
Deta yochokera kwa omwe adafunsidwa ikugwirizana ndi izi: Ogula omwe adasinthira ku melamine yokhazikika kwambiri adanenanso za kutsika kwa 22% kwamitengo yapachaka ya tableware, ngakhale ndi mtengo wapamwamba kwambiri. Miyezo yayikulu yolimba yomwe ikuthandizira kugula ndikuphatikizapo:
Kukana kwamphamvu (kuyesedwa kudzera mu mayeso a dontho la 1.2m pa konkriti).
Kukana kukanika (kuyezedwa ndi miyezo ya ASTM D7027).
Kukana kuipitsidwa ndi zakudya za acidic (mwachitsanzo, msuzi wa phwetekere, citrus).
Chitsanzo: Gulu lochereza alendo ku Europe lomwe lili ndi mahotela a 35 adasinthira ku mzere wokhazikika wa melamine mu 2024. Ngakhale kuti mtengo wapambuyo pake unali 12% wokwera, kuchuluka kwa kotala kotala kutsika kuchokera ku 18% mpaka 5%, ndikuchepetsa mtengo wapachaka ndi $48,000. "Tinkakonda kuthamangitsa mbale zotsika mtengo kwambiri, koma zosintha nthawi zonse zidadya ndalama zathu," adatero woyang'anira zogulira gululo. "Tsopano, timawerengera TCO - ndipo kulimba kumapambana nthawi zonse."
2.3 Mchitidwe 3: Kupirira kwa Chain Chain-Localization + Diversification
Mliriwu udawulula chiwopsezo pamaketani ogulitsa padziko lonse lapansi (mwachitsanzo, kuchedwa kwa madoko, kusowa kwa zinthu), zomwe zidapangitsa ogula a B2B kuyika patsogolo kulimba mtima pakugula kwa melamine tableware. Njira ziwiri zimalamulira:
Kukhazikika: 68% ya ogula awonjezera gawo lawo laogulitsa am'deralo / madera (ofotokozedwa mkati mwa 1,000km ya ntchito zawo) kuti achepetse nthawi yotsogolera. Mwachitsanzo, ogula aku North America tsopano akupeza 45% ya melamine tableware kuchokera kwa ogulitsa aku US/ Mexico, kuchokera pa 28% mliri usanachitike.
Kusiyanasiyana kwa Ma Supplier: 79% ya ogula tsopano akugwira ntchito ndi othandizira 3+ melamine (kuchokera ku 2 mliri usanachitike) kuti apewe kusokonezeka ngati wogulitsa akumana ndi kuchedwa kapena kusowa.
Zochititsa chidwi, kugawanitsa sikutanthauza kusiyiratu ogulitsa padziko lonse lapansi - 42% ya ogula amitundu yambiri amagwiritsa ntchito "chitsanzo chosakanizidwa": ogulitsa am'deralo azinthu zanthawi zonse komanso ogulitsa padziko lonse lapansi pazinthu zapadera (mwachitsanzo, zida zosindikizidwa).
Chitsanzo: Malo odyera aku Asia omwe ali ndi malo 150 ku China ndi kum'mwera chakum'mawa kwa Asia adatengera njira yosakanizidwa mu 2023. Imapeza 60% ya mbale / mbale zodziwika bwino za melamine kuchokera kwa ogulitsa aku China (nthawi zotsogola masiku 3-5) ndi 40% ya trays zodziwika bwino kuchokera kwa ogulitsa aku Japan (nthawi zotsogola za sabata 2-3). "Panthawi ya 2023 kugunda kudoko ku Shanghai, sitinatheretu chifukwa tinali ndi zosunga zobwezeretsera zakomweko," watero wotsogolera pakugula. “Kusiyanasiyana si ntchito yowonjezereka—ndi inshuwalansi.”
2.4 Zochitika 4: Kusintha Mwamakonda Pamasiyanidwe Amtundu - Kupitilira "Kukula Kumodzi-Zokwanira-Zonse"
Pomwe magalimoto akuchulukirachulukira, ogula a B2B akugwiritsa ntchito melamine tableware kuti alimbikitse chizindikiritso chamtundu - zomwe zimachulukitsidwa ndi mpikisano wapambuyo pa mliri. Kafukufukuyu adapeza kuti 65% ya ogula odyera ma chain tsopano amapempha makonda a melamine tableware (mwachitsanzo, mitundu yamtundu, ma logo, mawonekedwe apadera), kuchokera pa 38% mliri usanachitike.
Zofunikira zazikulu zosinthira makonda ndizo:
Kufananiza mitundu: 81% ya ogula amafuna ogulitsa kuti agwirizane ndi mitundu ya Pantone
Ma logo ocheperako: 72% amakonda kusindikiza kwa logo kosawoneka bwino, kotsuka mbale (kupewa kusenda kapena kuzimiririka).
Mapangidwe opulumutsa malo: 67% ya maunyolo odyera wamba amapempha stackable kapena nestable tableware kukhathamiritsa kusungirako kukhitchini.
Otsatsa omwe amapereka makonda mwachangu (mwachitsanzo, nthawi zotsogola za masabata 2-3 motsutsana ndi masabata a 4-6) akupeza mpikisano. 59% ya ogula adati asinthana ndi ogulitsa kuti akwaniritse madongosolo mwachangu.
3. Mfundo Zowawa Zapamwamba kwa Ogula B2B (ndi Momwe Mungayankhire)
Ngakhale zomwe zikuchitika zikuwunikira mwayi, kafukufukuyu adapezanso mfundo zitatu zowawa pakugula pambuyo pa mliri:
3.1 Pain Point 1: Kuyanjanitsa Chitetezo, Kukhalitsa, ndi Mtengo
45% ya ogula adanenanso kuti akuvutika kupeza ogulitsa omwe amakwaniritsa zofunikira zonse zitatu - otetezeka, okhazikika, komanso otsika mtengo. Yankho: Ogula akugwiritsa ntchito kwambiri "makadi ogulitsa" omwe amalemera chinthu chilichonse (mwachitsanzo, 40% chitetezo, 35% durability, 25% mtengo) kuyerekeza zosankha moona mtima. Otsatsa amatha kudzisiyanitsa popereka zowerengera zowonekera za TCO (mwachitsanzo, "mbale iyi imawononga 1.20up frontbutsaves 0.80 pachaka m'malo mwazowonjezera").
3.2 Pain Point 2: Ubwino Wothandizira Wosagwirizana
38% ya ogula adanenanso kuti ogulitsa ena "amalonjeza mopambanitsa komanso amatsitsa" paziphaso kapena kulimba. Yankho: 62% ya ogula tsopano amayendera zisanachitike (PSI) kudzera mwa ofufuza a gulu lachitatu (mwachitsanzo, SGS, EUROLAB). Othandizira amatha kupanga chidaliro popereka PSI yaulere pamaoda akulu.
3.3 Pain Point 3: Kuyankha Pang'onopang'ono Kumafunika Kusintha
32% ya ogula amavutika ndi kulephera kwa ogulitsa kusintha maoda mwachangu (mwachitsanzo, ma spikes adzidzidzi omwe amafunikira mbale zambiri). Yankho: Ogula akuika patsogolo ogulitsa omwe ali ndi "ma MOQ osinthika (zochepa zochepa)" (mwachitsanzo, ma unit 500 vs. 2,000 units). 73% ya ogula adati ma MOQ osinthika ndi chinthu "chapamwamba 3" chosankha omwe amapereka.
4. Zam'tsogolo: Kodi Chotsatira ndi Chiyani pa Kugula kwa Melamine Tableware?
Kuyang'ana kutsogolo kwa 2025, zinthu ziwiri zomwe zikubwera zidzasintha malo:
Eco-Friendly Melamine: 58% ya ogula adanena kuti adzaika patsogolo "melamine yokhazikika" (mwachitsanzo, yopangidwa ndi resin yobwezeretsanso, 100% yobwezeretsanso) mkati mwa zaka ziwiri. Ogulitsa omwe amagulitsa zinthu zokomera zachilengedwe adzatenga gawo loyambirira la msika
Zida Zogulira Pakompyuta: 64% ya ogula akukonzekera kugwiritsa ntchito nsanja zogulira za B2B (mwachitsanzo, TablewarePro, ProcureHub) kuti azitha kuyitanitsa, kuyang'anira zotumizira, ndikuwongolera maubale a ogulitsa. Otsatsa omwe ali ndi kuphatikiza kwa digito (mwachitsanzo, mwayi wopeza API pakutsata madongosolo) angakonde.
5. Mapeto
Kugula kwa melamine tableware pambuyo pa mliri kumatanthauzidwa ndi "zatsopano zatsopano": chitetezo ndi kulimba mtima sizingakambirane, kulimba kumayendetsa kukhathamiritsa kwamitengo, ndipo makonda amathandizira kusiyanitsa mtundu. Kwa ogula a B2B, kupambana kwagona pakulinganiza zofunika izi ndikumanga maubale osinthika ndi othandizira. Kwa ogulitsa, mwayi ndiwodziwikiratu: khazikitsani ziphaso, makonda mwachangu, komanso mauthenga owonekera a TCO kuti akwaniritse zomwe zikufunika.
Pamene makampani opanga zakudya akupitilirabe kukula, melamine tableware ikhalabe gawo lofunikira kwambiri pantchitoyo - ndipo njira zogulira zomwe zimagwirizana ndi zomwe zikuchitika pambuyo pa mliri zidzakhala chinsinsi cha kupambana kwanthawi yayitali.
Zambiri zaife
Nthawi yotumiza: Sep-15-2025