Umqedazwe we-COVID-19 uguqule kabusha imboni yezinsiza zokudla emhlabeni wonke, kusukela kumamodeli okusebenza kuya ekuhlinzekeni ngezinto ezibalulekile - kanye nokuthengwa kwe-melamine tableware, okuyisisekelo semisebenzi yesevisi yokudla ye-B2B, kwaba okufanayo. Njengoba imboni ingena enkathini yangemva kobhubhane (2023–2024), abathengi be-B2B be-melamine tableware—okuhlanganisa nezindawo zokudlela eziwuchungechunge, izindawo zokudlela zezinkampani, amaqembu ezivakashi, nabahlinzeki bokudla bezikhungo—basuse ukugxila kwabo ekulawuleni izinkinga zesikhashana baye ekuqiniseni isikhathi eside, ukuphepha, kanye nokwenza kahle izindleko.
Ukuze lithwebule lezi zidingo eziguqukayo, ithimba lethu lenze ucwaningo locwaningo lwezinyanga eziyisithupha (Januwari–Juni 2024) olubandakanya abathengi abangu-327 B2B kulo lonke elaseNyakatho Melika, i-Europe, ne-Asia. Ucwaningo lwaluhlanganisa izinhlolovo, izingxoxo ezijulile, nokuhlaziywa kwedatha yokuthengwa kwempahla, okuhloswe ngayo ukuhlonza izitayela ezibalulekile, amaphuzu obuhlungu, kanye nezindlela zokwenza izinqumo ekuthengeni i-melamine tableware yangemva kobhubhane. Leli phepha elimhlophe lethula okutholwe okuyisisekelo, linikeza imininingwane engasebenza kubahlinzeki, abasabalalisi, nabathengi ngokufanayo.
1. Isendlalelo socwaningo: Kungani Ukuthengwa Kwempahla Kwangemva Kobhubhane Kubalulekile ku-Melamine Tableware
Ngaphambi kwalolu bhubhane, ukuthengwa kwe-tableware ye-B2B melamine kwakuqhutshwa ngokuyinhloko izici ezintathu: izindleko, ukuqina, nokuqondanisa kobuhle nobunikazi bomkhiqizo. Ubhubhane, nokho, lwethula izinto eziza kuqala eziphuthumayo—okungukuthi, ukuhambisana nenhlanzeko, ukuzinza kwe- supply chain, kanye nokuvumelana nezimo ukuze uvumelane nesidingo esishintshayo (isb., ukushintsha okungazelelwe kusuka ku-dine-in kuya ekukhipheni).
Njengoba imingcele isuswa, abathengi abazange bazishiye lezi zinto ezintsha eziza kuqala; esikhundleni salokho, bazihlanganise namasu okuthenga isikhathi eside. Isibonelo, u-78% wabaphenduli kunhlolovo baphawule ukuthi "izitifiketi ezihlobene nenhlanzeko," okwaba imfuneko yenkathi yenhlekelele, manje sezisebenza njengesisekelo esingaxoxiswana sokukhethwa kwabahlinzeki-mpahla—kusuka ku-32% wangaphambi kobhubhane. Lolu shintsho lukhombisa umbono obanzi wemboni: ukuthengwa kwempahla yangemva kobhubhane akusagcini nje ngokuthi "ukuthola imikhiqizo" kodwa "ukuthembeka kokutholwayo."
Isampula yocwaningo, ehlanganisa opharetha bezindawo zokudlela eziyi-156 (47.7%), amaqembu okwamukela izivakashi angama-89 (27.2%), abaphathi bezindawo zokudlela ezingama-53 (16.2%), kanye nabaphakeli bezikhungo abangama-29 (8.9%), ihlinzeka ngezigaba ezahlukahlukene zesidingo se-B2B. Bonke ababambiqhaza baphatha izabelomali zonyaka zokuthengwa kwe-melamine tableware ezisukela ku-50,000 kuya ku-2 million, beqinisekisa ukuthi okutholakele kubonisa amathrendi angalawuleki, ahambisana nomkhakha.
2. Amathrendi Abalulekile Okuthola Kwangemva Kobhubhane: Imininingwane Eqhutshwa Ngedatha
2.1 Ithrendi 1: Ukuphepha Nokuthobela Kuqala—Izitifiketi Ziba Ezingaxoxisani
Ngemuva kobhubhane, abathengi be-B2B bakhuphule ukuphepha kusuka “kokuncamelayo” kuya “kugunya.” Ucwaningo luthole ukuthi u-91% wabathengi manje sebedinga abahlinzeki bempahla ukuthi banikeze izitifiketi ezivela eceleni ze-melamine tableware, uma kuqhathaniswa no-54% wangaphambi kobhubhane. Izitifiketi ezidingeka kakhulu zifaka:
I-FDA 21 CFR Ingxenye 177.1460: Ukuze uthole ukuphepha kokuxhumana nokudla (kudingeka u-88% wabathengi baseNyakatho Melika).
I-LFGB (eJalimane): Ezimakethe zase-Europe (impoqo kwabaphendula abangu-92% abasekelwe e-EU).
Ukuhlolwa Kwebanga Lokudla kwe-SGS: Ibhentshimakhi yomhlaba wonke, ecelwe u-76% wabathengi bezifunda eziningi.
Isitifiketi Sokumelana Nezinga Lokushisa Eliphezulu: Sibalulekile ezinkambisweni zokukhucululwa kwendle ngemva kobhubhane (isb., izindawo zokuwasha izitsha ezisebenza ku-85°C+), ezidingwa ama-83% wabathengi bezitolo zokudlela.
Isibonelo: Iketango elizinze e-US elisheshayo elinezindawo ezingu-200+ ezibikwe ukuthi lingena esikhundleni sabahlinzeki besikhathi eside abathathu ngo-2023 ngoba behlulekile ukubuyekeza izitifiketi zabo zokumelana nezinga lokushisa eliphezulu. "Ngemuva kobhubhane, izimiso zethu zokukhucululwa kwendle zaba lukhuni - ngeke sikwazi ukubeka engcupheni i-tableware warping noma amakhemikhali aphumayo," kusho umqondisi wokuthengwa kwempahla we-chain. “Izitifiketi azisewona amaphepha nje kuphela, ziwubufakazi bokuthi sivikela amakhasimende.”
2.2 Ithrendi 2: Ukuthuthukisa Izindleko—Ukuqina Ngaphezu “Kwentengo Ephansi”
Yize izindleko zihlala zibalulekile, abathengi manje sebebeka phambili izindleko eziphelele zobunikazi (i-TCO) ngaphezu kwentengo yangaphambili-ushintsho oluqhutshwa yingcindezi yesabelomali senkathi yobhubhane. Ucwaningo luthole ukuthi u-73% wabathengi uzimisele ukukhokha iprimiyamu engu-10–15% ye-melamine tableware enokuqina okuqinisekisiwe (isb., imijikelezo yokusetshenziswa engu-10,000+), uma kuqhathaniswa nama-41% angaphambi kobhubhane. Lokhu kungenxa yokuthi imikhiqizo ehlala isikhathi eside inciphisa imvamisa yokushintshwa kanye nezindleko zezokuthutha (isb., ukuthunyelwa okumbalwa, ukumosha okuncane).
Idatha evela kwabaphendula inhlolovo isekela lokhu: Abathengi abashintshele ku-melamine ehlala isikhathi eside babike ukwehliswa ngo-22% ezindlekweni zonyaka zokuthengwa kwe-tableware, ngisho nenani eliphezulu eliphezulu. Amamethrikhi angukhiye wokuqina manje anomthelela ekuthengeni ahlanganisa:
Ukumelana nomthelela (kuhlolwe ngezivivinyo zokuwisa okungu-1.2m kukhonkolo).
Ukumelana nokuklwebheka (kukalwa ngamazinga we-ASTM D7027).
Ukumelana nokungcoliswa kokudla okune-acidic (isb., isoso katamatisi, i-citrus).
Isibonelo: Iqembu lase-Europe le-hospitality elinamahhotela angu-35 lashintshela kulayini we-melamine oqinile ngo-2024. Nakuba izindleko zangaphambili zaziphakeme ngo-12%, izinga lokushintshwa kwekota leqembu lehle lisuka ku-18% laya ku-5%, lehlisa izindleko zonyaka ngo-$48,000. “Sasijaha amapuleti ashibhile, kodwa ukushintshwa njalo kwakudla isabelomali sethu,” kusho umphathi weqembu. "Manje, sibala i-TCO-futhi ukuqina kuyawina ngaso sonke isikhathi."
2.3 Ithrendi 3: Ukuqina Kwe-Supply Chain—Ukwenziwa Kwendawo + Ukuhlukahluka
Lo bhubhane udalule ubungozi bochungechungeni lokuhlinzekwa kwempahla emhlabeni wonke (isb, ukubambezeleka kwechweba, ukushoda kwezinto ezibonakalayo), okuholela abathengi be-B2B ukuthi babeke phambili ukuqina ekuthengeni i-melamine tableware. Amasu amabili abusa:
Ukwenziwa kwasendaweni: U-68% wabathengi ukhuphule isabelo sabo sabahlinzeki bendawo/besifunda (okuchazwa njengendawo engaphakathi kuka-1,000km wokusebenza kwabo) ukuze banciphise izikhathi zokuhola. Isibonelo, abathengi baseNyakatho Melika manje bathola u-45% we-melamine tableware kubahlinzeki be-US/Mexico, kusukela ku-28% we-pre-bhubhane.
Ukuhlukahluka Komhlinzeki: Amaphesenti angama-79 abathengi manje asebenza nabahlinzeki be-melamine abangu-3+ (abasuka kwabangu-2 bangaphambi kobhubhane) ukuze bagweme ukuphazamiseka uma umphakeli oyedwa ebhekana nokulibaziseka noma ukushoda.
Ngokuphawulekayo, ukwenziwa kwasendaweni akusho ukuyeka ngokuphelele abahlinzeki bomhlaba wonke—u-42% wabathengi bezifunda eziningi basebenzisa “imodeli ehlanganisiwe”: abahlinzeki bendawo besitoko esivamile nabahlinzeki bomhlaba bemikhiqizo ekhethekile (isb., izitsha zetafula eziphrintiwe ngokwezifiso).
Isibonelo: Indawo yokudlela yase-Asia enezindawo ezingu-150 e-China naseNingizimu-mpumalanga ye-Asia yamukele isu eliyingxubevange ngo-2023. Ithola u-60% wezitsha/amapuleti ajwayelekile e-melamine kubahlinzeki basendaweni baseShayina (izikhathi zokuhola kwezinsuku ezingu-3–5) kanye no-40% wamathreyi anebhrendi ngokwezifiso avela kumnikezeli wase-Japan (izikhathi zokuhola zamaviki angu-2–3). "Ngesikhathi seziteleka zamachweba e-Shanghai ka-2023, asizange siphelelwe isitokwe ngoba sasinezipele zasendaweni," kusho umholi wokuthengwa kwempahla we-chain. “Ukuhlukahluka akuwona umsebenzi owengeziwe—umshuwalense.”
2.4 Ithrendi 4: Ukwenza Ngokwezifiso Ukuhluka Komkhiqizo—Ngaphandle Kwe-“One-Size-Fits-All”
Njengoba i-dine-in traffic rebounds, abathengi be-B2B basebenzisa i-melamine tableware ukuze baqinise ubunikazi bomkhiqizo—okuyindlela esheshiswa ukuncintisana kwangemva kobhubhane. Ucwaningo luthole ukuthi u-65% wabathengi bezindawo zokudlela eziwuchungechunge manje sebecela i-melamine tableware yangokwezifiso (isb, imibala yomkhiqizo, amalogo, izimo ezihlukile), isuka ku-38% yangaphambi kobhubhane.
Izimfuneko zokwenza ngokwezifiso eziyinhloko zifaka:
Ukufanisa imibala: Amaphesenti angu-81 wabathengi adinga abahlinzeki ukuthi bafanise nemibala yomkhiqizo we-Pantone
Amalogo amancane: Ama-72% akhetha ukuphrinta kwelogo okucashile, umshini wokugeza izitsha (ukugwema ukuxebuka noma ukufiphala).
Imiklamo yokonga isikhala: Amaphesenti angu-67 amaketanga okudlela acela izinto zetafula ezingabekeki noma ezidleka ukuze kuthuthukiswe isitoreji sasekhishini.
Abahlinzeki abanikeza ukwenza ngokwezifiso okusheshayo (isb., izikhathi zokuhola zamaviki angu-2–3 uma kuqhathaniswa namaviki angu-4–6) bathola ukuncintisana. U-59% wabathengi uthe bazoshintsha abahlinzeki ukuze bathole i-oda langokwezifiso ngokushesha.
3. Amaphuzu Obuhlungu Aphezulu Wabathengi Be-B2B (Nendlela Yokubhekana Nawo)
Ngenkathi izitayela zigqamisa amathuba, ucwaningo luphinde lwahlonza amaphuzu amathathu ezinhlungu eziphikelelayo ekuthengeni kwangemva kobhubhane:
3.1 Iphuzu Lobuhlungu 1: Ukulinganisa Ukuphepha, Ukuqina, kanye Nezindleko
U-45% wabathengi ubike ukuthi bazabalaza ukuthola abahlinzeki abahlangabezana nazo zontathu lezi zimo—eziphephile, ezihlala isikhathi eside, futhi ezingabizi kakhulu. Isixazululo: Abathengi baya ngokuya besebenzisa “amakhadi amaphuzu abahlinzeki” anesisindo sesici ngasinye (isb., ukuphepha okungu-40%, ukuqina okungu-35%, izindleko ezingu-25%) ukuze baqhathanise izinketho ngendlela eqondile. Abahlinzeki bangakwazi ukuzihlukanisa ngokuhlinzeka ngezibali ze-TCO ezibonisa ngale (isb, “Leli puleti libiza ama-frontbutsaves angu-1.20up 0.80 ngonyaka ukushintshwa”).
3.2 Iphuzu Lobuhlungu 2: Ikhwalithi Yomhlinzeki Engahambisani
U-38% wabathengi uphawule ukuthi abanye abahlinzeki "bathembisa ngokweqile futhi baletha kancane" ekutholeni izitifiketi noma ukuqina. Isixazululo: U-62% wabathengi manje uhlola ukuthunyelwa kwangaphambili (i-PSI) ngabacwaningi mabhuku bezinkampani zangaphandle (isb, i-SGS, i-Intertek). Abahlinzeki bangakha ukwethembana ngokunikela nge-PSI yamahhala kuma-oda amakhulu.
3.3 Iphuzu Lobuhlungu 3: Ukusabela Kancane Kuma-Demand Shifts
U-32% wabathengi uthwale kanzima ngenxa yokungakwazi kwabahlinzeki ukulungisa ama-oda ngokushesha (isb., ukukhuphuka okungazelelwe kwesidingo sokuthatha okudinga izitsha ezengeziwe). Isixazululo: Abathengi babeka phambili abahlinzeki “ngama-MOQ aguquguqukayo (inani elincane le-oda)” (isb., amayunithi angama-500 ngokumelene namayunithi angama-2,000). U-73% wabathengi uthe ama-MOQ aguquguqukayo ayisici “esiphezulu esingu-3” sokukhetha abahlinzeki.
4. Ukubukeka Kwekusasa: Yini Okulandelayo Ekuthengeni I-Melamine Tableware?
Uma sibheka phambili ku-2025, amathrendi amabili asafufusa azolungisa indawo:
I-Eco-Friendly Melamine: U-58% wabathengi uthe bazobeka phambili “i-melamine eqhubekayo” (isb, eyenziwe ngeresin egaywe kabusha, engu-100% ekwazi ukuphinda isetshenziswe) phakathi neminyaka engu-2. Abahlinzeki abatshala imali ezintweni ezilungele imvelo bazothwebula ukwabelana kwemakethe kusenesikhathi
Amathuluzi Okuthengwa Kwedijithali: Amaphesenti angu-64 wabathengi ahlela ukusebenzisa izinkundla zokuthenga ze-B2B (isb, i-TablewarePro, i-ProcureHub) ukuze wenze lula uku-oda, ukulandelela ukuthunyelwa, nokuphatha ubudlelwano nabahlinzeki. Abahlinzeki abanokuhlanganiswa kwedijithali (isb, ukufinyelela kwe-API yokulandelela i-oda) bazokhethwa.
5. Isiphetho
Ukuthengwa kwe-tableware ye-melamine yangemva kobhubhane kuchazwa “ngokujwayelekile okusha”: ukuphepha nokuqina akuxoxiswana ngakho, ukuqina kwezindlela zokuthuthukisa izindleko, nokwenza ngokwezifiso kusekela ukuhlukaniswa komkhiqizo. Kubathengi be-B2B, impumelelo ilele ekulinganiseni lezi zinto ezibalulekile nokwakha ubudlelwano obuguqukayo nabahlinzeki. Kubanikeli, ithuba licacile: tshala ezitifiketini, ukwenza ngokwezifiso okusheshayo, kanye nemiyalezo ye-TCO esobala ukuze uhlangabezane nesidingo esiguqukayo.
Njengoba imboni yezokudla iqhubeka nokusimama futhi ikhula, i-melamine tableware izohlala iyingxenye ebalulekile yokusebenza-futhi amasu okuthenga ahambisana nalezi zindlela zangemuva kobhubhane azoba ukhiye wempumelelo yesikhathi eside.
Mayelana NATHI
Isikhathi sokuthumela: Sep-15-2025