Ubhubhani we-COVID-19 uhlaziye ishishini lenkonzo yokutya kwihlabathi, ukusuka kwiimodeli zokusebenza ukuya kwizinto eziphambili zokubonelela-kunye nokuthengwa kwetafile ye-melamine, ilitye lembombo lemisebenzi yenkonzo yokutya ye-B2B, bekungenjalo. Njengoko ishishini lingena kwixesha lasemva kobhubhani (2023-2024), abathengi be-B2B betafile ye-melamine-kubandakanya iivenkile zokutyela, iivenkile zokutyela, amaqela okwamkela iindwendwe, kunye nababoneleli bezokutya kwiziko-balususile ugxininiso lwabo kulawulo lwexesha elifutshane ukuya komelela ixesha elide, ukhuseleko, kunye nokuphucula iindleko.
Ukubamba ezi mfuno zivelayo, iqela lethu lenze uphando lophando lweenyanga ezintandathu (ngoJanuwari-Juni 2024) olubandakanya abathengi abangama-327 beB2B kuMntla Melika, eYurophu, naseAsia. Uphononongo lubandakanya uphando, udliwano-ndlebe olunzulu, kunye nohlalutyo lwedatha yokuthengwa kwempahla, ejolise ekuchongeni iindlela eziphambili, iintlungu zentlungu, kunye neendlela zokwenza izigqibo kwi-post-bhubhane melamine tableware procurement. Eli phepha limhlophe linikezela ngeziphumo eziphambili, linikezela ngemibono enokusetyenzwa kubaboneleli, abasasazi, kunye nabathengi ngokufanayo.
1. Imvelaphi yoPhando: Kutheni i-Post-Pandemic Procurement ibalulekile kwi-Melamine Tableware
Ngaphambi kobhubhane, ukuthengwa kwetafile ye-melamine ye-B2B yayiqhutywa ikakhulu zizinto ezintathu: iindleko, ukuqina, kunye nokulungelelaniswa kobuhle kunye nesazisi sophawu. Ubhubhani, nangona kunjalo, wazisa izinto eziphambili ezingxamisekileyo-ezizezi, ukuthotyelwa kwezempilo, uzinzo lwesixokelelwano sobonelelo, kunye nokuba bhetyebhetye ukuziqhelanisa nemfuno eguquguqukayo (umzekelo, ukutshintsha ngequbuliso ukusuka kwi-dine-in ukuya ekukhupheni).
Njengoko imiqathango yayishenxiswa, abathengi abazange bazilahle ezi zinto zintsha zibalulekileyo; endaweni yoko, bazidibanise kwizicwangciso zokuthenga ixesha elide. Umzekelo, i-78% yabaphenduli bophando baphawule ukuba "izatifikethi ezinxulumene nococeko," eziye zaba yimfuneko yexesha lengxaki, ngoku zisebenza njengesiseko esingaxoxisiyo sokukhethwa kwababoneleli-ukusuka kwi-32% kuphela yangaphambi kobhubhane. Olu tshintsho lubonisa imeko yengqondo ebanzi yeshishini: ukuthengwa kwempahla emva kobhubhani ayiseyonto nje “yokufumana imveliso” kodwa “ukuthembeka kwemveliso.”
Isampulu yophando, equka i-156 chain operators (47.7%), amaqela e-hospitality angama-89 (27.2%), abaphathi be-cafeteria ye-53 (16.2%), kunye ne-29 yamaziko okutya (8.9%), inika i-cross-section yemfuno ye-B2B. Bonke abathathi-nxaxheba balawula iibhajethi zonyaka zokuthengwa kwe-melamine tableware ukusuka kwi-50,000 ukuya kwi-2 yezigidi, ukuqinisekisa ukuba iziphumo zibonakalisa i-scalable, i-industry-relevant trends.
2. IiNdlela eziPhambili zokuThengwa kweeMpahla zeMpahla: IiNkcazo eziqhutywa yiDatha
2.1 Utyekelo loku-1: uKhuseleko kunye nokuThobela kuQala—Izatifikethi ziba ngoNgaxoxiswana
Emva kobhubhane, abathengi be-B2B baye baphakamisa ukhuseleko ukusuka “kukhetho” ukuya “kwigunya.” Uphando lufumene ukuba i-91% yabathengi ngoku ifuna ukuba ababoneleli babonelele ngezatifikethi zomntu wesithathu kwi-tableware ye-melamine, xa kuthelekiswa ne-54% yangaphambi kobhubhane. Ezona izatifikethi zifunwa kakhulu ziquka:
I-FDA 21 CFR Icandelo le-177.1460: Ukhuseleko lokuqhagamshelana nokutya (okufunwa yi-88% yabathengi baseMntla Melika).
I-LFGB (eJamani): Kwiimarike zaseYurophu (kunyanzelekileyo kwi-92% yabaphenduli base-EU).
UVavanyo lweBanga lokuTya lwe-SGS: Umlinganiselo wehlabathi, ocelwe ngama-76% abathengi beengingqi ezininzi.
Isiqinisekiso soKuxhathisa kubushushu obuphezulu: Sibalulekile kwiinkqubo zococeko emva kobhubhani (umzekelo, oomatshini bokuhlamba izitya zorhwebo abasebenza kuma-85°C+), okufunwa yi-83% yabathengi bevenkile zokutyela.
Umzekelo wemeko: Ikhonkco lase-US elikhawulezayo elikhawulezayo elineendawo ezingama-200+ ezixeliweyo ezithatha indawo yabanikezeli bexesha elide abathathu ngo-2023 ngenxa yokuba basilela ukuhlaziya iziqinisekiso zabo zokumelana nobushushu obuphezulu. “Emva kobhubhani, iiprothokholi zethu zococeko ziye zaba ngqongqo-asinako ukubeka emngciphekweni wokulwa netafile okanye iikhemikhali eziphumayo,” utshilo umlawuli wokuthengwa kwempahla. "Izatifikethi ayisengomaphepha kuphela; zibubungqina bokuba sikhusela abathengi."
2.2 Intsingiselo yesi-2: UPhuculo lweNdleko-Ukuqina Ngaphezu “kweXabiso eliPhantsi”
Ngelixa iindleko zihlala zibalulekile, abathengi ngoku babeka phambili iindleko ezipheleleyo zobunini (TCO) ngaphezulu kwexabiso elingaphambili-utshintsho oluqhutywa luxinzelelo lwebhajethi yexesha lobhubhane. Uphononongo lufumene ukuba i-73% yabathengi bazimisele ukuhlawula i-premium ye-10-15% ye-melamine tableware kunye nokuqina okuqinisekisiweyo (umzekelo, i-10,000 + imijikelezo yokusetyenziswa), xa kuthelekiswa ne-41% yangaphambi kobhubhane. Oku kungenxa yokuba iimveliso ezihlala ixesha elide zinciphisa ukutshintshwa rhoqo kunye neendleko zolungiselelo (umzekelo, ukuthunyelwa okumbalwa, inkunkuma encinci).
Idatha evela kubaphenduli bophando ixhasa oku: Abathengi abatshintshela kwi-melamine ehlala ixesha elide babike ukuncitshiswa kwe-22% kwiindleko zokuthengwa kwe-tableware yonyaka, kunye nexabiso eliphezulu eliphezulu. Iimetriki eziphambili zokuqina ngoku eziphembelela ukuthengwa ziquka:
Ukuchasana nempembelelo (kuvavanywa ngovavanyo lwe-1.2m lokuwisa kwikhonkrithi).
Ukuchasana nokukhuhla (kulinganiswa ngemigangatho ye-ASTM D7027).
Ukumelana nokungcoliswa kokutya okuneasidi (umzekelo, isosi yetumata, isitrasi).
Umzekelo: Iqela leendwendwe laseYurophu elinamahotele angama-35 litshintshelwe kumgca we-melamine ozinzileyo ngo-2024. Nangona ixabiso langaphambili laliyi-12% ephezulu, izinga lokutshintshwa kwekota lehla ukusuka kwi-18% ukuya kwi-5%, linciphisa iindleko zonyaka nge-48,000 yeedola. “Sasidla ngokuleqa ezona pleyiti zinexabiso eliphantsi, kodwa ukutshintshwa rhoqo kwakutya kuhlahlo lwabiwo-mali lwethu,” utshilo umphathi weqela lokubonelela. "Ngoku, sibala i-TCO-kwaye ukuqina kuyaphumelela ngalo lonke ixesha."
2.3 I-Trend 3: Ukuzinzisa i-Supply Chain-Localization + Diversification
Ubhubhane ubhentsise ubuthathaka kumakhonkco onikezelo lwehlabathi (umzekelo, ukulibaziseka kwezibuko, ukunqongophala kwezinto), okukhokelela abathengi be-B2B ukubeka phambili ukomelela ekuthengeni i-melamine tableware. Amacebo amabini alawula:
Indawo yokuhlala: I-68% yabathengi baye bandisa isabelo sabo sabanikezeli bendawo / bengingqi (echazwe njenge-1,000km yemisebenzi yabo) ukunciphisa amaxesha okukhokela. Umzekelo, abathengi baseMntla Melika ngoku bafumana i-45% ye-melamine tableware evela kubathengisi base-US/Mexico, ukusuka kwi-28% yangaphambi kobhubhane.
Ukwahluka kwababoneleli: I-79% yabathengi ngoku basebenza kunye nababoneleli be-3+ melamine (ukusuka kwi-2 yangaphambi kobhubhane) ukuphepha ukuphazamiseka ukuba omnye umthengisi ujongene nokulibaziseka okanye ukunqongophala.
Ngokucacileyo, ukwenziwa kwasekhaya akuthethi ukubalahla ngokupheleleyo ababoneleli behlabathi—i-42% yabathengi bemimandla emininzi basebenzisa “imodeli exutyiweyo”: ababoneleli bendawo besitokhwe esiqhelekileyo kunye nababoneleli behlabathi beemveliso ezikhethekileyo (umzekelo, izixhobo zetafile eziprintiweyo).
Umzekelo we-Case: Indawo yokutyela yase-Asia eneendawo ze-150 e-China kunye ne-Southeast Asia yamkele isicwangciso se-hybridi ngo-2023. Ifumana i-60% yeesitya eziqhelekileyo ze-melamine / iipleyiti ezivela kubanikezeli bendawo baseTshayina (i-3-5 amaxesha okuhamba kweentsuku) kunye ne-40% yeetreyi ze-custom-branded ezivela kumthengisi waseJapan (i-2-3 iiveki ezihamba phambili). “Ngexesha loqhanqalazo lwasezibukweni ngo-2023 eShanghai, asikhange siphelelwe sisitokhwe kuba besineendawo zokugcina izinto,” utshilo umkhokeli wokuthengwa kwempahla. “Iintlobo ngeentlobo ayingomsebenzi owongezelelweyo—yi-inshurensi.”
2.4 Intsingiselo yesi-4: Ukwenziwa ngokwezifiso koMahluko weBrand-Ngaphaya “kweSize-One-Fits-All”
Njengoko i-dine-in rebounds ye-traffic, abathengi be-B2B basebenzisa i-melamine tableware ukuqinisa uphawu lwe-brand-intsingiselo ekhawuleziswa lukhuphiswano lwasemva kobhubhane. Uphononongo lufumanise ukuba i-65% yabathengi bevenkile zokutyela ngoku bacela i-melamine tableware yesiko (umzekelo, imibala yebhrendi, iilogo, iimilo ezizodwa), ukusuka kuma-38% wangaphambi kobhubhane.
Iimfuno eziphambili zokwenza ngokwezifiso ziquka:
Ukuhambelana kombala: I-81% yabathengi bafuna abathengisi ukuba batshatise imibala ye-brand Pantone
Iilogo zeMinimalist: I-72% ikhetha ukuprintwa kwelogo efihlakeleyo, i-dishwasher-ekhuselekileyo (ukuphepha ukuxobuka okanye ukuphela).
Uyilo olugcina indawo: I-67% yamatsheyina okutyela acela ukupakishwa okanye itafile yetafile yokwandisa ukugcinwa kwekhitshi.
Ababoneleli ababonelela ngokwezifiso ngokukhawuleza (umzekelo, ii-2-3 iiveki ezihamba phambili kunye neeveki ze-4-6) bafumana ukhuphiswano. I-59% yabathengi bathi baya kutshintsha ababoneleli ukuze bazaliseke ngokukhawuleza kwi-oda yesiko.
3. Amanqaku aphezulu entlungu kubathengi be-B2B (kunye nendlela yokujongana nabo)
Ngelixa iindlela ziqaqambisa amathuba, uphando lukwachonge iindawo ezintathu zeentlungu eziqhubekayo ekuthengeni emva kobhubhane:
3.1 Inqaku le-Pain 1: UKhuseleko lokulinganisa, uKuhlala, kunye neNdleko
I-45% yabathengi babika ubunzima ekufumaneni ababoneleli abahlangabezana nazo zonke iindlela ezintathu-ezikhuselekileyo, ezihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala zihlala khona! Isisombululo: Abathengi bayanda ukusebenzisa "amakhadi amanqaku omthengisi" anobunzima kwinto nganye (umzekelo, ukhuseleko lwe-40%, ukuqina kwe-35%, i-25% yeendleko) ukuthelekisa iinketho ngokufanelekileyo. Ababoneleli banokuzahlula ngokubonelela ngeekhaltyhuleyitha zeTCO ezingafihliyo (umz., “Le pleyiti ixabisa i-1.20up frontbutsaves 0.80 ngonyaka ngokutshintshwa”).
3.2 I-Pain Point 2: Umgangatho woMboneleli ongahambelaniyo
I-38% yabathengi baqaphele ukuba abanye ababoneleli "bathembisa ngokugqithisileyo kwaye banikezela ngaphantsi" kwizatifikethi okanye ukuqina. Isisombululo: I-62% yabathengi ngoku baqhuba uhlolo lokuthunyelwa kwangaphambili (PSI) ngokusebenzisa abaphicothi-zincwadi beqela lesithathu (umz., SGS, Intertek). Ababoneleli banokwakha intembeko ngokunikezela ngePSI yasimahla kwiiodolo ezinkulu.
3.3 I-Pain Point 3: Ukuphendula ngokucothayo kwii-Demand Shifts
I-32% yabathengi baye basokola ukungakwazi kwababoneleli ukulungelelanisa iiodolo ngokukhawuleza (umzekelo, i-spikes ngequbuliso kwimfuno yokukhupha efuna izitya ezininzi). Isisombululo: Abathengi babeka phambili ababoneleli nge "MOQs eguquguqukayo (ubungakanani obuncinci be-odolo)" (umzekelo, iiyunithi ze-500 kunye neeyunithi ze-2,000). I-73% yabathengi bathi i-MOQ eguquguqukayo yinto "ephezulu ye-3" yokukhetha umthengisi.
4. Ujongo lwekamva: Yintoni elandelayo ngokuFumana iMelamine Tableware?
Ukujonga phambili ku-2025, iindlela ezimbini ezivelayo ziya kubumba indawo:
I-Eco-Friendly Melamine: I-58% yabathengi bathi baya kubeka phambili "i-melamine ezinzileyo" (umzekelo, eyenziwe nge-recycled resin, i-100% enokuphinda isetyenziswe) kwiminyaka eyi-2. Ababoneleli abatyala imali kwizinto ezilungele i-eco-friendly baya kubamba isabelo semakethi kwangoko
Izixhobo zeDigital Procurement Tools: I-64% yabathengi baceba ukusebenzisa iiplatifti zokuthengwa kwe-B2B (umzekelo, i-TablewarePro, i-ProcureHub) ukulungelelanisa uku-odola, ukulandelela ukuthunyelwa, nokulawula ubudlelwane bomthengisi. Ababoneleli ngokudityaniswa kwedijithali (umzekelo, ukufikelela kwi-API yokulandelela iodolo) baya kukhethwa.
5. Isiphelo
Ukuthengwa kwe-tableware ye-melamine yasemva kobhubhane kuchazwa "yinto entsha yesiqhelo": ukhuseleko kunye nokomelela akuxoxiswana, ukuqina kuqhuba iindleko zokwandisa, kunye nokwenza ngokwezifiso kuxhasa ukwahlulo lwebrendi. Kubathengi be-B2B, impumelelo ilele ekulungelelaniseni ezi zinto ziphambili kunye nokwakha ubudlelwane obubhetyebhetye bomthengisi. Kubaxhasi, ithuba licacile: tyala imali kwizatifikethi, ukwenza ngokwezifiso ngokukhawuleza, kunye nemiyalezo ye-TCO ecacileyo ukuhlangabezana nemfuno eguqukayo.
Njengoko ishishini lenkonzo yokutya liqhubeka likhula kwaye likhula, i-melamine tableware iya kuhlala iyinxalenye ebalulekileyo yokusebenza-kwaye izicwangciso zokuthenga ezihambelana nale mikhwa emva kobhubhane ziya kuba ngundoqo kwimpumelelo yexesha elide.
Ngathi
Ixesha lokuposa: Sep-15-2025