Denda reCOVID-19 rakachinja indasitiri yepasi rose yezvekudya, kubva pamamodeli ekushanda kusvika kune zvinhu zvakakosha pakutengesa - uye kutenga midziyo yekudya yemelamine, chinhu chakakosha mumabasa eB2B ezvekudya, hazvina kusiyana. Sezvo indasitiri yakapinda munguva yemushure medenda (2023-2024), vatengi veB2B vemidziyo yekudya yemelamine - kusanganisira maresitorendi, maresitorendi emakambani, mapoka ekugamuchira vaenzi, uye vanopa chikafu - vakachinja pfungwa dzavo kubva pakugadzirisa matambudziko kwenguva pfupi kuenda pakugadzirisa kwenguva refu, kuchengetedzeka, uye kugadzirisa mitengo.
Kuti tinzwisise zvinodiwa izvi zviri kuchinja, timu yedu yakaita ongororo yemwedzi mitanhatu (Ndira-Chikumi 2024) yaisanganisira vatengi veB2B 327 kuNorth America, Europe, neAsia. Chidzidzo ichi chaisanganisira ongororo, kubvunzurudza kwakadzama, uye ongororo yedata rekutenga, nechinangwa chekuona mafambiro akakosha, nzvimbo dzinorwadza, uye zvinodiwa pakusarudza zvinhu mushure medenda rekutenga melamine tableware. Pepa jena iri rinopa zvakawanikwa zvakakosha, richipa ruzivo rwakakosha kune vatengesi, vatengesi, uye vatengi zvakafanana.
1. Nhoroondo Yekutsvagisa: Nei Kutenga Melamine Tableware Mushure meDenda Kuchikosha
Denda risati rasvika, kutenga midziyo yeB2B melamine kwainyanya kukonzerwa nezvinhu zvitatu: mutengo, kugara kwenguva refu, uye kuenderana kwerunako nechiratidzo chechiratidzo. Zvisinei, denda iri rakaunza zvinhu zvakakosha zvikuru—zvinoti, kutevedzera hutsanana, kugadzikana kwecheni yekugovera, uye kuchinjika kwekuchinja-chinja kwezvinodiwa (semuenzaniso, kuchinja kamwe kamwe kubva pakudya-mukati kuenda kukutenga-kunze).
Zvirambidzo zvabviswa, vatengi havana kusiya zvinhu zvitsva izvi; panzvimbo pezvo, vakazvibatanidza muzvirongwa zvekutenga kwenguva refu. Semuenzaniso, 78% yevakabvunzwa muongororo vakataura kuti "zvitupa zvine chekuita nehutsanana," izvo zvakava zvinodiwa munguva yedambudziko, ikozvino zvinoshanda senzira isingakurukurwe yekusarudzwa kwevatengesi - kubva pa32% chete isati yatanga denda. Kuchinja uku kunoratidza mafungiro akakura eindasitiri: kutenga mushure medenda hakusi kungori "kutsvaga zvigadzirwa" chete asi "kuvimbika kwekutsvaga."
Muenzaniso wekutsvaga, waisanganisira makambani ezvitoro zana nemakumi mashanu nematanhatu (47.7%), mapoka ekugamuchira vaenzi makumi masere nemapfumbamwe (27.2%), vatungamiriri vemaresitorendi makumi mashanu nematatu (16.2%), uye makambani ekudya makumi maviri nemapfumbamwe (8.9%), unopa chikamu chakasiyana chezvinodiwa zveB2B. Vese vanotora chikamu vanobata mabhajeti ekutenga tableware emelamine pagore kubva pa50,000 kusvika mamiriyoni maviri, zvichiita kuti zvakawanikwa zviratidze mafambiro anoenderana neindasitiri.
2. Maitiro Akakosha Ekutenga Zvinhu Mushure meDenda: Ruzivo Rwakadzama Nedata
2.1 Trend 1: Kuchengetedzwa & Kutevedzera Mutemo Kutanga—Zvitupa Hazvichadiwi
Mushure medenda, vatengi veB2B vakawedzera kuchengetedzeka kubva pakuva "vanofarira" kuenda pakuva "vane mvumo." Tsvagiridzo iyi yakawana kuti 91% yevatengi ikozvino inoda kuti vatengesi vape zvitupa zvema "melamine tableware" zvevamwe, zvichienzaniswa ne54% isati yatanga denda. Zvitupa zvinonyanya kudiwa zvinosanganisira:
FDA 21 CFR Chikamu 177.1460: Kuti chikafu chisasanganisirwe nevanhu (chinodiwa ne88% yevanotenga chikafu kuNorth America).
LFGB (Germany): Kune misika yeEurope (zvinosungirwa kuti 92% yevakapindura vari muEU vabatanidzwe).
Kuedzwa kweSGS Chikafu Chemhando Yepamusoro: Chiyero chepasi rose, chakakumbirwa ne76% yevatengi vanobva munzvimbo dzakasiyana-siyana.
Chitupa Chekudzivirira Kupisa Kwakanyanya: Chakakosha pamabasa ekuchenesa mushure medenda (semuenzaniso, michina yekuwachisa ndiro yekutengeserana inoshanda pa85°C+), chinodiwa ne83% yevatengi vemaresitorendi.
Muenzaniso weChiitiko: Imwe kambani yeUS inotengesa zvinhu zvemazuva ese ine nzvimbo dzinopfuura mazana maviri yakashuma kuti yakatsiva vatengesi vatatu venguva refu muna 2023 nekuti vakakundikana kugadzirisa zvitupa zvavo zvekudzivirira kupisa kwakanyanya. "Pashure pedenda, maitiro edu ekuchenesa zvinhu akava akaomarara - hatigone kuisa makemikari munjodzi yekuputira midziyo yemumba kana kuibvisa," akadaro director wekutenga zvinhu wekambani iyi. "Zvitupa hazvisi zvemapepa chete; zvinoratidza kuti tiri kuchengetedza vatengi."
2.2 Trend 2: Kugadzirisa Mutengo—Kugara kwenguva refu kupfuura “Mutengo Wakaderera”
Kunyange hazvo mutengo uchiramba wakakosha, vatengi vava kukoshesa mutengo wezvose zvekutenga (TCO) kupfuura mutengo wekutanga—kuchinja kunokonzerwa nekumanikidzwa kwebhajeti munguva yedenda. Chidzidzo ichi chakawana kuti 73% yevatengi vanoda kubhadhara premium ye10-15% yezvinwiwa zvemelamine zvine kugara kwenguva refu (semuenzaniso, kushandiswa kwe10,000+), zvichienzaniswa ne41% isati yatanga denda. Izvi zvinodaro nekuti zvigadzirwa zvinogara kwenguva refu zvinoderedza kuwanda kwemari yekutsiva uye yekufambisa zvinhu (semuenzaniso, kutumira zvinhu zvishoma, marara mashoma).
Data kubva kune vakapindura muongororo inotsigira izvi: Vatengi vakachinja kushandisa melamine yakasimba vakashuma kudzikira kwe22% pamutengo wekutenga ndiro dzepagore, kunyangwe nemutengo wakakwira pakutanga. Zviyero zvikuru zvekuchengetedza nguva zvinokanganisa kutenga zvinosanganisira:
Kusakwanisa kudonha (kwakaedzwa kuburikidza nemiedzo yekudonha ye 1.2m pakongiri).
Kuramba kukwenya (kwakayerwa neASTM D7027 standards).
Kuramba kusvibiswa neacidity yezvokudya (semuenzaniso, tomato sauce, citrus).
Muenzaniso wemuenzaniso: Boka rekugamuchira vaenzi rekuEurope rine mahotera makumi matatu nemashanu rakachinja kuenda kumutsara we melamine wakasimba muna 2024. Kunyange hazvo mutengo wekutanga waive wakakwira ne12%, mwero wekutsiva weboka kota imwe neimwe wakadzikira kubva pa18% kusvika pa5%, zvichideredza mitengo yegore negore nemadhora zviuru makumi mana nemasere ($48,000). "Taimbotsvaga maplate akachipa, asi kutsiva nguva dzose kwaidya bhajeti redu," akadaro maneja wezvekutengesa weboka. "Iye zvino, tinoverenga TCO—uye kugara kwenguva refu kunokunda nguva dzese."
2.3 Trend 3: Kugona Kugadzirisa Zvekushandisa—Kuisa Nzvimbo Yazvo + Kusiyanisa Zvinhu
Denda iri rakaratidza kusasimba kuripo muzvikamu zvepasi rose zvekupa zvinhu (semuenzaniso, kunonoka kwechiteshi, kushomeka kwezvinhu), zvichiita kuti vatengi veB2B vatange kukoshesa kusimba kwekutenga zvinhu zve melamine. Nzira mbiri dzinotonga:
Kuwanikwa kwenzvimbo: 68% yevatengi vakawedzera huwandu hwavo hwevatengesi vemunharaunda/vemunharaunda (zvinotsanangurwa sezviri mukati memakiromita chiuru kubva pakushanda kwavo) kuderedza nguva yekutengeswa kwemidziyo. Semuenzaniso, vatengi vekuNorth America ikozvino vanowana 45% yemidziyo yekudya yemelamine kubva kuvatengesi vekuUS/Mexico, kubva pa28% isati yatanga denda.
Kusiyanisa Vatengesi: 79% yevatengi ikozvino vanoshanda nevatengesi ve melamine vanopfuura vatatu (kubva pa2 vasati vasvika denda) kudzivirira kukanganiswa kana mutengesi mumwe chete akasangana nekunonoka kana kushomeka.
Zvinonyanya kukosha kuti, kugadzira zvinhu zvepanzvimbo hazvirevi kuti tinofanira kusiya vatengesi vepasi rose zvachose—42% yevatengi venzvimbo dzakasiyana vanoshandisa "hybrid model": vatengesi vepanzvimbo vezvinhu zvemazuva ese uye vatengesi vepasi rose vezvigadzirwa zvehunyanzvi (semuenzaniso, tafura dzakadhindwa zvakagadzirwa nemaoko).
Muenzaniso wemuenzaniso: resitorendi yekuAsia ine nzvimbo 150 muChina neSoutheast Asia yakatanga nzira yekusanganisa muna 2023. Inowana 60% yemidziyo/maplate e melamine kubva kuvatengesi vemuno vekuChina (nguva dzekutengeswa kwemazuva 3-5) uye 40% yematireyi ane mazita akagadzirwa kubva kumutengesi wekuJapan (nguva dzekutengeswa kwemavhiki 2-3). "Panguva yekurwiswa kwechiteshi chengarava muna 2023 muShanghai, hatina kupera nekuti taiva nevabatsiri vemuno," akadaro mukuru wekutenga wekambani iyi. "Kuchinja-chinja hakusi basa rekuwedzera—inishuwarenzi."
2.4 Trend 4: Kugadzirisa Kusiyanisa Brand—Kupfuura “Saizi Imwe-Inokodzera-Zvose”
Sezvo traffic iri kuramba ichikwira, vatengi veB2B vari kushandisa tableware dzemelamine kusimbisa kuzivikanwa kwerudzi rwekambani—maitiro anokurumidziswa nemakwikwi emushure medenda. Chidzidzo ichi chakawana kuti 65% yevatengi vemaresitorendi akawanda ikozvino vanokumbira tableware dzemelamine dzakagadzirwa (semuenzaniso, mavara emhando, marogo, maumbirwo akasiyana), kubva pa38% isati yatanga denda.
Zvinodiwa zvikuru zvekugadzirisa zvinosanganisira:
Kufananidza mavara: 81% yevatengi vanoda kuti vatengesi vaenderane nemavara emhando yePantone.
Malogo asinganyanyi kuoneka: 72% vanosarudza kudhinda malogo asinganyanyi kuoneka, asingakuvadzi mudhishi remuchina wekugezesa ndiro (vasingabvisi kana kupera simba).
Magadzirirwo anochengetedza nzvimbo: 67% yemacheni ekudyira anowanzo shandiswa anokumbira tafura dzinoiswa mudura kana kuti dzinoiswa mudura kuti dzigadzirise nzvimbo yekuchengetera zvinhu mukicheni.
Vatengesi vanopa zvinhu zvinokurumidza kugadziriswa (semuenzaniso, nguva dzekutengesa kwemavhiki maviri kusvika matatu vs. mavhiki mana kusvika matanhatu) vari kuwana mukana wekukwikwidzana. 59% yevatengi vakati vaizochinja vatengesi kuti vawane zvinhu nekukurumidza.
3. Matambudziko Anonyanya Kukosha Kune Vanotenga B2B (uye Maitiro Ekugadzirisa Nawo)
Kunyange hazvo mafambiro acho achiratidza mikana, tsvakurudzo yakaratidzawo zvinhu zvitatu zvinoramba zvichikonzera kurwadziwa mushure medenda:
3.1 Nhanho yeMarwadzo 1: Kuenzanisa Kuchengetedzeka, Kugara Kwenguva refu, uye Mutengo
45% yevatengi vakataura kuti vari kunetseka kuwana vatengesi vanozadzisa zvese zvitatu zvinodiwa—zvakachengeteka, zvinogara kwenguva refu, uye zvisingadhuri. Mhinduro: Vatengi vari kuramba vachishandisa "makadhi ekuyera emutengesi" anorema chimwe nechimwe chinhu (semuenzaniso, 40% kuchengetedzeka, 35% kugara kwenguva refu, 25% mutengo) kuenzanisa sarudzo nenzira kwayo. Vatengesi vanogona kuzvisiyanisa nekupa macalculator eTCO akajeka (semuenzaniso, "Iyi plate inodhura 1.20up frontbutsaves 0.80 pagore mukutsiva").
3.2 Nhanho yePain 2: Hunhu hweMutengesi Husingaenderane
38% yevatengi vakataura kuti vamwe vatengesi "vanovimbisa zvakanyanya uye vanopa zvishoma" kana vachinge vapihwa zvitupa kana kugara kwenguva refu. Mhinduro: 62% yevatengi ikozvino vanoita ongororo dzisati dzatumirwa (PSI) kuburikidza nevaongorori vechitatu (semuenzaniso, SGS, Intertek). Vatengesi vanogona kuvaka kuvimba nekupa PSI yemahara kune maodha makuru.
3.3 Nhanho yechitatu yekurwadziwa: Kupindura zvishoma nezvishoma kukuchinja kwekuda
32% yevatengi vakatambura nekusakwanisa kwevatengesi kugadzirisa maodha nekukurumidza (semuenzaniso, kuwedzera kamwe kamwe kwekudiwa kwekutora kunoda ndiro dzakawanda). Mhinduro: Vatengi vari kuisa pamberi vatengesi ne "MOQ dzinochinjika (huwandu hushoma hweodha)" (semuenzaniso, mayuniti mazana mashanu vs. 2,000 mayuniti). 73% yevatengi vakati MOQ dzinochinjika i "nhatu dzepamusoro" dzekusarudza vatengesi.
4. Maonero Eramangwana: Chii Chinotevera Pakutenga Melamine Tableware?
Tichitarisa mberi kuna 2025, mafambiro maviri ari kubuda achaumba nzvimbo iyi:
Melamine Isina Kusvibisa Zvisikwa: 58% yevatengi vakati vachaisa pakutanga "melamine inochengetedza zvakatipoteredza" (semuenzaniso, yakagadzirwa ne resin yakadzokororwa, inogona kudzokororwa 100%) mukati memakore maviri. Vatengesi vanoisa mari muzvinhu zvisingakuvadzi zvakatipoteredza vachawana mugove wemusika nekukurumidza.
Zvishandiso zveKutenga zveDigital: 64% yevatengi vanoronga kushandisa mapuratifomu ekutenga eB2B (semuenzaniso, TablewarePro, ProcureHub) kuti zvive nyore kuodha, kutevera kutumirwa kwezvinhu, uye kugadzirisa hukama hwevatengesi. Vatengesi vane kubatanidzwa kwedhijitari (semuenzaniso, mukana weAPI wekutevera maodha) ndivo vachanyanya kufarirwa.
5. Mhedziso
Kutenga tableware dze melamine mushure medenda kunotsanangurwa ne "zvakajairika zvitsva": kuchengetedzeka uye kusimba hazvigone kutaurirana, kugara kwenguva refu kunoita kuti mitengo iwedzere, uye kugadzirisa kunotsigira kusiyana kwemhando. Kune vanotenga B2B, kubudirira kuri mukuenzanisa zvinhu izvi zvinokosha uye kuvaka hukama hwevatengesi hunochinjika. Kune vatengesi, mukana wacho wakajeka: kuisa mari muzvitupa, kugadzirisa nekukurumidza, uye kutumira mameseji eTCO pachena kuti zvigutse zvinodiwa zviri kuchinja.
Sezvo indasitiri yezvekudya ichiramba ichikura uye ichikura, midziyo yekubikira yemelamine icharamba iri chinhu chakakosha mukushanda—uye nzira dzekutenga dzinoenderana nemaitiro aya epashure pedenda dzichava kiyi yekubudirira kwenguva refu.
Nezvedu
Nguva yekutumira: Gunyana-15-2025