Tus kab mob COVID-19 tau hloov pauv kev lag luam kev pabcuam zaub mov thoob ntiaj teb, los ntawm cov qauv ua haujlwm mus rau qhov tseem ceeb ntawm cov khoom xa tuaj - thiab kev yuav khoom siv melamine, lub hauv paus ntawm kev ua haujlwm kev pabcuam zaub mov B2B, tsis muaj qhov tshwj xeeb. Thaum kev lag luam nkag mus rau lub sijhawm tom qab muaj tus kab mob sib kis (2023–2024), cov neeg yuav khoom siv melamine rau B2B - suav nrog cov khw noj mov hauv online, cov khw noj mov hauv tuam txhab, cov pab pawg tos txais qhua, thiab cov chaw muab kev pabcuam noj mov hauv tsev kawm ntawv - tau hloov lawv txoj kev tsom mus rau kev tswj hwm kev kub ntxhov luv luv mus rau kev ua kom muaj zog ntev, kev nyab xeeb, thiab kev ua kom zoo dua qub.
Txhawm rau kom tau txais cov kev xav tau uas hloov zuj zus no, peb pab neeg tau ua kev tshawb fawb rau rau lub hlis (Lub Ib Hlis - Lub Rau Hli 2024) uas muaj 327 tus neeg yuav khoom B2B thoob plaws North America, Tebchaws Europe, thiab Asia. Kev tshawb fawb no suav nrog kev soj ntsuam, kev xam phaj tob tob, thiab kev tshuaj xyuas cov ntaub ntawv yuav khoom, lub hom phiaj yog txheeb xyuas cov qauv tseem ceeb, cov teeb meem mob, thiab cov txheej txheem txiav txim siab hauv kev yuav khoom siv melamine tom qab muaj kev sib kis. Daim ntawv dawb no nthuav qhia cov ntsiab lus tseem ceeb, muab cov kev nkag siab ua tau rau cov neeg muag khoom, cov neeg faib khoom, thiab cov neeg yuav khoom ib yam.
1. Keeb Kwm Kev Tshawb Fawb: Vim Li Cas Kev Yuav Khoom Tom Qab Muaj Kev Sib Kis Kab Mob Thiaj Tseem Ceeb Rau Cov Khoom Siv Melamine Tableware
Ua ntej muaj tus kab mob sib kis thoob ntiaj teb, kev yuav khoom siv melamine rau B2B feem ntau yog los ntawm peb yam tseem ceeb: tus nqi, kev ruaj khov, thiab kev zoo nkauj sib haum nrog lub npe lag luam. Txawm li cas los xij, tus kab mob sib kis thoob ntiaj teb tau qhia txog qhov tseem ceeb ceev - uas yog, kev ua raws li kev huv, kev ruaj khov ntawm cov khoom xa tuaj, thiab kev ywj pheej los hloov kho rau qhov kev thov hloov pauv (piv txwv li, kev hloov pauv sai sai los ntawm kev noj mov hauv tsev mus rau kev coj mus tsev).
Thaum cov kev txwv tau raug tshem tawm, cov neeg yuav khoom tsis tau tso tseg cov kev xav tshiab no; es tsis txhob, lawv tau muab lawv tso rau hauv cov tswv yim yuav khoom mus sij hawm ntev. Piv txwv li, 78% ntawm cov neeg teb cov lus nug tau hais tias "cov ntawv pov thawj txog kev huv," uas tau dhau los ua qhov yuav tsum tau ua thaum muaj teeb meem, tam sim no ua haujlwm ua lub hauv paus tsis sib tham rau kev xaiv cov neeg muag khoom - nce ntxiv los ntawm tsuas yog 32% ua ntej muaj kev sib kis. Qhov kev hloov pauv no qhia txog kev xav dav dua hauv kev lag luam: kev yuav khoom tom qab muaj kev sib kis tsis yog hais txog "kev nrhiav khoom" tab sis "kev nrhiav kev ntseeg siab."
Cov qauv tshawb fawb, uas suav nrog 156 tus neeg ua haujlwm hauv tsev noj mov (47.7%), 89 pawg tos txais qhua (27.2%), 53 tus thawj tswj hwm chav noj mov hauv tuam txhab (16.2%), thiab 29 tus neeg ua zaub mov hauv tsev kawm ntawv (8.9%), muab ib feem ntawm kev thov B2B. Txhua tus neeg koom nrog tswj cov peev nyiaj yuav khoom siv melamine txhua xyoo txij li 50,000 txog 2 lab, kom ntseeg tau tias cov ntsiab lus pom tau qhia txog kev nthuav dav, kev lag luam.
2. Cov Qauv Tseem Ceeb Tom Qab Muaj Kev Sib Kis Kab Mob: Kev Nkag Siab Los Ntawm Cov Ntaub Ntawv
2.1 Qhov Sib Txawv 1: Kev Nyab Xeeb & Kev Ua Raws Cai Ua Ntej—Cov Ntawv Pov Thawj Tsis Tuaj Yeem Sib Tham Tau
Tom qab muaj kev sib kis thoob ntiaj teb, cov neeg yuav khoom B2B tau nce kev nyab xeeb los ntawm "kev nyiam" mus rau "kev txib." Kev tshawb fawb pom tias 91% ntawm cov neeg yuav khoom tam sim no xav kom cov neeg muag khoom muab cov ntawv pov thawj sab nraud rau cov khoom siv melamine, piv rau 54% ua ntej muaj kev sib kis thoob ntiaj teb. Cov ntawv pov thawj uas xav tau tshaj plaws suav nrog:
FDA 21 CFR Ntu 177.1460: Rau kev nyab xeeb ntawm kev sib cuag zaub mov (yuav tsum tau ua los ntawm 88% ntawm cov neeg yuav khoom hauv North America).
LFGB (Lub Tebchaws Yelemees): Rau cov lag luam nyob sab Europe (yuav tsum muaj rau 92% ntawm cov neeg teb hauv EU).
Kev Ntsuas Qib Khoom Noj SGS: Ib qho kev ntsuas thoob ntiaj teb, thov los ntawm 76% ntawm cov neeg yuav khoom ntau thaj chaw.
Daim Ntawv Pov Thawj Tiv Thaiv Kub Siab: Tseem ceeb rau kev coj ua kom huv tom qab muaj kev sib kis thoob ntiaj teb (piv txwv li, cov tshuab ntxuav tais diav ua lag luam ua haujlwm ntawm 85 ° C +), xav tau los ntawm 83% ntawm cov neeg yuav khoom hauv khw noj mov.
Piv txwv li: Ib lub khw muag khoom noj ceev ceev hauv Tebchaws Meskas uas muaj ntau tshaj 200 qhov chaw tau tshaj tawm tias tau hloov peb lub khw muag khoom ntev hauv xyoo 2023 vim lawv tsis tau hloov kho lawv daim ntawv pov thawj tiv taus kub siab. "Tom qab muaj tus kab mob sib kis, peb cov txheej txheem ntxuav tau nruj dua - peb tsis tuaj yeem pheej hmoo tias cov tais diav yuav tawg lossis cov tshuaj ntxuav," tus thawj coj ntawm lub khw muag khoom hais. "Daim ntawv pov thawj tsis yog tsuas yog cov ntaub ntawv xwb; lawv yog pov thawj tias peb tab tom tiv thaiv cov neeg siv khoom."
2.2 Qhov Sib Txawv 2: Kev Txhim Kho Tus Nqi - Kev Ruaj Khov Dua Li "Tus Nqi Qis"
Txawm hais tias tus nqi tseem ceeb, cov neeg yuav khoom tam sim no tab tom muab qhov tseem ceeb rau tag nrho cov nqi ntawm kev muaj (TCO) dua li tus nqi ua ntej - qhov kev hloov pauv uas tsav los ntawm kev nyuaj siab ntawm kev nyiaj txiag thaum muaj kev sib kis. Kev tshawb fawb pom tias 73% ntawm cov neeg yuav khoom txaus siab them 10-15% rau cov khoom siv melamine uas muaj kev ua haujlwm ntev (piv txwv li, 10,000+ lub voj voog siv), piv rau 41% ua ntej muaj kev sib kis. Qhov no yog vim tias cov khoom siv ntev dua txo qhov zaus hloov pauv thiab cov nqi logistics (piv txwv li, tsawg dua kev xa khoom, tsawg dua pov tseg).
Cov ntaub ntawv los ntawm cov neeg teb cov lus nug txhawb qhov no: Cov neeg yuav khoom uas hloov mus siv melamine uas ruaj khov tau tshaj tawm tias cov nqi yuav khoom siv hauv rooj tog txhua xyoo tau txo qis 22%, txawm tias tus nqi siab dua los xij. Cov ntsuas kev ruaj khov tseem ceeb uas tam sim no cuam tshuam rau kev yuav khoom suav nrog:
Kev tiv taus kev cuam tshuam (sim los ntawm kev poob 1.2m rau ntawm cov pob zeb).
Kev tiv thaiv khawb (ntsuas los ntawm ASTM D7027 cov qauv).
Kev tiv thaiv kev pleev xim los ntawm cov khoom noj uas muaj kua qaub (piv txwv li, kua txiv lws suav, txiv qaub).
Piv txwv li no: Ib pawg neeg European uas muaj 35 lub tsev so tau hloov mus siv cov khoom siv melamine uas ruaj khov hauv xyoo 2024. Txawm hais tias tus nqi them ua ntej siab dua 12%, tus nqi hloov pauv txhua peb lub hlis ntawm pawg tau poob qis los ntawm 18% mus rau 5%, txiav cov nqi txhua xyoo los ntawm $ 48,000. "Peb tau nrhiav cov phaj pheej yig tshaj plaws, tab sis kev hloov pauv tas li tau siv rau hauv peb cov peev nyiaj," tus thawj coj ntawm pawg neeg hais. "Tam sim no, peb xam TCO - thiab kev ua kom ruaj khov yeej txhua lub sijhawm."
2.3 Qhov Sib Txawv 3: Kev Ruaj Ntseg ntawm Cov Khoom Siv - Kev Ua Haujlwm Hauv Zos + Kev Ua Ntau Yam
Tus kab mob sib kis thoob ntiaj teb tau ua rau muaj qhov tsis zoo hauv cov saw hlau xa khoom thoob ntiaj teb (piv txwv li, kev ncua sijhawm ntawm chaw nres nkoj, kev tsis txaus khoom siv), ua rau cov neeg yuav khoom B2B muab qhov tseem ceeb rau kev ua kom muaj zog hauv kev yuav khoom siv melamine. Ob txoj hauv kev tseem ceeb:
Kev Ua Haujlwm Hauv Zos: 68% ntawm cov neeg yuav khoom tau nce lawv cov feem ntawm cov neeg muag khoom hauv zos / cheeb tsam (txhais tias yog nyob hauv 1,000km ntawm lawv cov haujlwm) kom txo lub sijhawm ua khoom. Piv txwv li, cov neeg yuav khoom hauv North America tam sim no tau txais 45% ntawm cov khoom siv melamine los ntawm cov neeg muag khoom hauv Tebchaws Meskas / Mev, nce ntxiv los ntawm 28% ua ntej muaj kev sib kis.
Kev Ua Kom Muaj Ntau Yam Khoom Siv: 79% ntawm cov neeg yuav khoom tam sim no ua haujlwm nrog 3+ tus neeg muag khoom melamine (nce ntawm 2 ua ntej muaj tus kab mob sib kis) kom tsis txhob muaj kev cuam tshuam yog tias ib tus neeg muag khoom ntsib kev ncua lossis tsis txaus.
Qhov tseem ceeb, kev ua lag luam hauv zos tsis tau txhais hais tias yuav tsum tso tseg cov neeg muag khoom thoob ntiaj teb tag nrho—42% ntawm cov neeg yuav khoom ntau thaj chaw siv "qauv sib xyaw": cov neeg muag khoom hauv zos rau cov khoom tsis tu ncua thiab cov neeg muag khoom thoob ntiaj teb rau cov khoom tshwj xeeb (piv txwv li, cov tais diav luam tawm raws li kev cai).
Piv txwv li no: Ib lub tsev noj mov hauv Es Xias uas muaj 150 qhov chaw nyob hauv Suav teb thiab Sab Qab Teb Es Xias tau siv txoj kev sib xyaw ua ke hauv xyoo 2023. Nws tau txais 60% ntawm cov tais/phaj melamine txheem los ntawm cov neeg muag khoom hauv Suav teb (lub sijhawm ua khoom xa tuaj 3-5 hnub) thiab 40% ntawm cov tais uas muaj npe tshwj xeeb los ntawm cov neeg muag khoom Nyiv Pooj (lub sijhawm ua khoom xa tuaj 2-3 lub lis piam). "Thaum lub sijhawm xyoo 2023 cov neeg tawm tsam hauv chaw nres nkoj hauv Shanghai, peb tsis tau tas cov khoom vim peb muaj cov khoom thaub qab hauv zos," tus thawj coj ntawm lub khw muag khoom hais. "Kev sib txawv tsis yog ib txoj haujlwm ntxiv - nws yog kev pov hwm."
2.4 Qhov Sib Txawv 4: Kev Kho Kom Haum Rau Kev Sib Txawv Ntawm Hom Lag Luam—Dhau Li "Ib Qho Loj-Haum Rau Txhua Tus"
Thaum cov neeg tuaj noj mov hauv tsev rov qab los dua, cov neeg yuav khoom B2B siv cov khoom siv melamine los txhawb kom muaj lub npe nrov - ib qho kev sib tw tom qab muaj kev sib kis. Kev tshawb fawb pom tias 65% ntawm cov neeg yuav khoom hauv tsev noj mov tam sim no thov cov khoom siv melamine raws li kev cai (piv txwv li, xim hom, logos, cov duab tshwj xeeb), nce ntxiv los ntawm 38% ua ntej muaj kev sib kis.
Cov kev xav tau tseem ceeb ntawm kev hloov kho kom haum raws li nram no:
Kev sib phim xim: 81% ntawm cov neeg yuav khoom xav kom cov neeg muag khoom sib phim cov xim Pantone.
Cov cim minimalist: 72% nyiam cov ntawv luam tawm me me, siv tau rau hauv lub tshuab ntxuav tais diav (zam kom tsis txhob tev lossis ploj xim).
Cov qauv tsim uas txuag tau qhov chaw: 67% ntawm cov khw noj mov yooj yim thov kom muaj cov tais diav uas sib dhos tau lossis cov tais diav uas nyob ze tau kom zoo tshaj plaws rau kev khaws cia hauv chav ua noj.
Cov neeg muag khoom uas muab kev hloov kho sai (piv txwv li, 2-3 lub lis piam lub sijhawm ua ntej piv rau 4-6 lub lis piam) tau txais kev sib tw zoo dua. 59% ntawm cov neeg yuav khoom hais tias lawv yuav hloov cov neeg muag khoom kom ua tiav kev txiav txim sai dua.
3. Cov Teeb Meem Tseem Ceeb rau Cov Neeg Yuav Khoom B2B (thiab Yuav Ua Li Cas Thiaj Li Hais Txog Lawv)
Txawm hais tias cov qauv qhia txog cov cib fim, kev tshawb fawb kuj tau txheeb xyuas peb qhov teeb meem uas tseem muaj nyob hauv kev yuav khoom tom qab muaj kev sib kis thoob ntiaj teb:
3.1 Qhov Mob 1: Kev Sib Npaug Kev Nyab Xeeb, Kev Ruaj Khov, thiab Tus Nqi
45% ntawm cov neeg yuav khoom tau tshaj tawm tias lawv nyuaj siab nrhiav cov neeg muag khoom uas ua tau raws li peb yam qauv - muaj kev nyab xeeb, ruaj khov, thiab tsim nyog tus nqi. Kev daws teeb meem: Cov neeg yuav khoom siv "cov qhab nia ntawm cov neeg muag khoom" uas ntsuas txhua yam (piv txwv li, 40% kev nyab xeeb, 35% ruaj khov, 25% tus nqi) los sib piv cov kev xaiv. Cov neeg muag khoom tuaj yeem sib txawv los ntawm kev muab cov lej xam TCO pob tshab (piv txwv li, "Lub phaj no raug nqi 1.20 pem hauv ntej tab sis txuag tau 0.80 txhua xyoo hauv kev hloov pauv").
3.2 Qhov Mob 2: Qhov Zoo ntawm Tus Neeg Muag Khoom Tsis Sib Xws
38% ntawm cov neeg yuav khoom tau hais tias qee tus neeg muag khoom "cog lus ntau dhau thiab tsis xa khoom" rau daim ntawv pov thawj lossis kev ruaj khov. Kev daws teeb meem: 62% ntawm cov neeg yuav khoom tam sim no ua kev tshuaj xyuas ua ntej xa khoom (PSI) los ntawm cov neeg tshuaj xyuas sab nraud (piv txwv li, SGS, Intertek). Cov neeg muag khoom tuaj yeem tsim kev ntseeg siab los ntawm kev muab PSI dawb rau cov xaj loj.
3.3 Qhov Mob 3: Kev Teb qeeb rau Kev Hloov Pauv
32% ntawm cov neeg yuav khoom tau tawm tsam nrog cov neeg muag khoom tsis muaj peev xwm hloov kho cov xaj sai (piv txwv li, kev thov kom coj mus tsev sai sai xav tau ntau lub tais). Kev daws teeb meem: Cov neeg yuav khoom tab tom muab qhov tseem ceeb rau cov neeg muag khoom nrog "MOQs hloov pauv tau (qhov tsawg kawg nkaus xaj)" (piv txwv li, 500 units vs. 2,000 units). 73% ntawm cov neeg yuav khoom tau hais tias MOQs hloov pauv tau yog "3 qhov tseem ceeb" xaiv cov neeg muag khoom.
4. Yav Tom Ntej Kev Xav Tau: Yuav Muaj Dab Tsi Tom Ntej Rau Kev Yuav Khoom Siv Melamine Tableware?
Saib mus rau pem hauv ntej rau xyoo 2025, ob qho kev hloov pauv tshiab yuav tsim lub ntiaj teb:
Melamine Uas Zoo Rau Ib Puag Ncig: 58% ntawm cov neeg yuav khoom hais tias lawv yuav muab qhov tseem ceeb rau "melamine uas ruaj khov" (piv txwv li, ua los ntawm cov resin rov ua dua tshiab, 100% rov ua dua tshiab) hauv 2 xyoos. Cov neeg muag khoom uas nqis peev rau cov khoom siv uas zoo rau ib puag ncig yuav tau txais feem ntawm kev lag luam thaum ntxov.
Cov Cuab Yeej Siv Digital: 64% ntawm cov neeg yuav khoom npaj siv cov platform B2B (piv txwv li, TablewarePro, ProcureHub) los ua kom yooj yim rau kev txiav txim, taug qab cov khoom xa tuaj, thiab tswj kev sib raug zoo nrog cov neeg muab khoom. Cov neeg muab khoom uas muaj kev sib koom ua ke digital (piv txwv li, kev nkag mus rau API rau kev taug qab kev txiav txim) yuav raug xaiv.
5. Xaus Lus
Kev yuav khoom siv melamine tom qab muaj kev sib kis thoob ntiaj teb yog txhais los ntawm "kev ua neej tshiab": kev nyab xeeb thiab kev ua siab ntev tsis tuaj yeem sib tham tau, kev ua siab ntev tsav kev txhim kho tus nqi, thiab kev hloov kho kom haum rau hom lag luam sib txawv. Rau cov neeg yuav khoom B2B, kev vam meej yog nyob rau hauv kev sib npaug ntawm cov kev xav tau no thiab tsim kom muaj kev sib raug zoo ntawm cov neeg muab khoom. Rau cov neeg muab khoom, lub sijhawm yog qhov tseeb: nqis peev rau cov ntawv pov thawj, kev hloov kho sai, thiab cov lus qhia TCO pob tshab kom tau raws li qhov xav tau hloov pauv.
Thaum kev lag luam kev pabcuam zaub mov txuas ntxiv rov zoo thiab loj hlob, cov khoom siv melamine yuav tseem yog ib feem tseem ceeb ntawm kev ua haujlwm - thiab cov tswv yim yuav khoom uas sib haum nrog cov qauv tom qab muaj kev sib kis no yuav yog qhov tseem ceeb rau kev vam meej mus sij hawm ntev.
Txog Peb
Lub sijhawm tshaj tawm: Cuaj hlis-15-2025