Mndandanda wa Ogulitsa Opanga Ma Decoding a Mitundu Yaikulu ya Malo Odyera: Miyezo Yopezera Mgwirizano wa Melamine Tableware

Mndandanda wa Ogulitsa Opanga Ma Decoding a Mitundu Yaikulu ya Malo Odyera: Miyezo Yopezera Mgwirizano wa Melamine Tableware

Kwa opanga ndi ogulitsa zakudya za melamine, kugwirizana ndi makampani akuluakulu odyera ndiye muyezo waukulu wa mpikisano pamsika. Makampani awa—omwe ali ndi malo ambiri, kuwongolera bwino khalidwe, komanso makasitomala apadziko lonse lapansi—samangosankha ogulitsa kutengera mtengo; amagwiritsa ntchito njira yokhazikika, yokhala ndi magawo ambiri yopezera zinthu yomwe imasefa kudalirika, chitetezo, komanso kulumikizana kwa nthawi yayitali. Ngakhale mndandanda weniweni wa ogulitsa nthawi zambiri sumawululidwa (kuti ateteze zabwino zampikisano), miyezo yopezera zinthu zomwe zimafotokoza mndandandawu ndi yodziwikiratu, yotheka kuchitapo kanthu, komanso yofunika kwambiri kwa ogulitsa omwe akufuna kulowa mu gulu lapamwamba. Lipotili limafotokoza mfundo zazikulu zomwe makampani akuluakulu amagwiritsa ntchito poyesa ogwirizana nawo pa zakudya za melamine, pogwiritsa ntchito akatswiri amkati mwa makampani, zikalata zolamulira, ndi maphunziro ochokera ku makampani monga McDonald's, Starbucks, ndi Haidilao.

1. Chifukwa Chake Miyezo ya Ogulitsa Melamine ku Malo Odyera Otsogola Ndi Yofunika

Zakudya za patebulo za Melamine si chinthu chosavuta kugula m'malesitilanti ambiri. Ndi chinthu chomwe chimagwiritsidwa ntchito tsiku ndi tsiku chomwe chimakhudza mwachindunji chitetezo cha chakudya, zomwe makasitomala amakumana nazo, komanso momwe amagwirira ntchito bwino: mbale yosweka ingayambitse kutayikira kwa chakudya, mbale yosakhudzidwa ndi kutentha ingagwedezeke m'mafakitale otsukira mbale, ndipo kukula kosagwirizana kungasokoneze magwiridwe antchito a khitchini. Kwa makampani omwe ali ndi malo opitilira 500, kulephera kwa ogulitsa kamodzi (monga kutumiza mochedwa, zinthu zosafunikira) kungayambitse mavuto m'madera osiyanasiyana - zomwe zimapangitsa kuti miyezo ya ogulitsa awo isagwirizane.​

Kwa ogulitsa, kukwaniritsa miyezo iyi sikuti kungopambana oda imodzi yokha; koma ndi kupeza mgwirizano wa nthawi yayitali komanso wokwera mtengo. Maoda odziwika bwino a melamine omwe amapangidwa ndi unyolo wotsogola ndi 500,000–2 miliyoni pachaka (monga mbale, mbale, thireyi), okhala ndi mgwirizano wa zaka 2–5. Kuphatikiza apo, kugwirizana ndi kampani imodzi yapamwamba nthawi zambiri kumatsegula zitseko kwa ena, chifukwa kutsatira miyezo yokhwima kumachita ngati "kuvomereza kwabwino" mumakampani.

2. Miyezo Yoyambira Yopezera Zinthu Zogwirizana ndi Melamine Tableware​

Malo odyera otsogola sadalira zonena zosamveka bwino za "ubwino" - amagwiritsa ntchito miyezo yoyezera komanso yolembedwa m'magulu asanu ofunikira. Pansipa pali kusanthula kwa chilichonse, ndi zitsanzo kuchokera ku zofunikira zenizeni za kampani: