Kufotokozera Mndandanda wa Otsatsa Magulu Otsogola Odyera: Miyezo Yofikira pa Mgwirizano wa Melamine Tableware

Kufotokozera Mndandanda wa Otsatsa Magulu Otsogola Odyera: Miyezo Yofikira pa Mgwirizano wa Melamine Tableware

Kwa opanga ndi ogulitsa ma tableware a melamine, kuyanjana ndi otsogola otsogola m'malesitilanti ndiye chizindikiro chachikulu champikisano wamsika. Mitundu iyi—yokhala ndi malo masauzande ambiri, kuwongolera kokhazikika, ndi makasitomala apadziko lonse lapansi—osangosankha ogulitsa malinga ndi mtengo; amagwiritsa ntchito njira yofikira, yokhala ndi mitundu yambiri yomwe imasefa kuti ikhale yodalirika, yotetezeka, ndi kuyanjanitsa kwanthawi yayitali. Ngakhale kuti mindandanda yeniyeni ya ogulitsa sadziwika kawirikawiri (kuteteza ubwino wampikisano), miyeso yofikira yomwe imatanthauzira mindandandayi ndi yoloseredwa, yotheka, komanso yofunika kwambiri kwa ogulitsa omwe akufuna kulowa nawo gawo lapamwamba. Lipotili likuwonetsa zomwe zimatsogolera unyolo womwe umagwiritsidwa ntchito poyesa anzawo pamwala wa melamine, kujambula omwe ali mkati mwamakampani, zolemba zamalamulo, ndi maphunziro amilandu ochokera kumitundu ngati McDonald's, Starbucks, ndi Haidilao.

1. Chifukwa Chake Miyezo Yotsogola Yogulitsira Malo Odyera a Melamine Ndi Yofunika

Melamine tableware si kugula kochepa kwa malo odyera. Ndi chinthu chogwiritsidwa ntchito tsiku ndi tsiku chomwe chimakhudza mwachindunji chitetezo cha chakudya, zomwe kasitomala amakumana nazo, komanso magwiridwe antchito: mbale yong'ambika imatha kutayira chakudya, mbale yosamva kutentha imatha kupindika muzotsuka zotsuka zamalonda, ndipo kusanja kosagwirizana kumatha kusokoneza kayendedwe ka khitchini. Kwa ma brand omwe ali ndi malo 500+, kulephera kwa ogulitsa m'modzi (mwachitsanzo, kuchedwa kutumizidwa, zinthu zosavomerezeka) kumatha kuyambitsa zovuta m'magawo onse - kupangitsa kuti zomwe amagula azitha kugawana.

Kwa ogulitsa, kukwaniritsa miyezo iyi sikungongopeza oda imodzi; ndi za kupeza mgwirizano wautali, wokwera kwambiri. Ma tcheni otsogola amayitanitsa mayunitsi 500,000-2 miliyoni a melamine pachaka (mwachitsanzo, mbale, mbale, thireyi), ndi mgwirizano wazaka 2-5. Kuonjezera apo, kuyanjana ndi mtundu umodzi wapamwamba nthawi zambiri kumatsegula zitseko kwa ena, chifukwa kutsatira malamulo okhwima kumakhala ngati "kuvomereza khalidwe" pamakampani.

2. Miyezo Yapakati Yofikira kwa Melamine Tableware Partnerships

Malo odyera otsogola sadalira zodziwika bwino za "ubwino" - amagwiritsa ntchito miyezo yotsimikizika, yolembedwa m'magulu asanu. M'munsimu muli chidule cha chilichonse, chokhala ndi zitsanzo kuchokera ku zofunikira zenizeni zamtundu: