Cov Kev Kawm Txog Kev Tswj Xyuas Kev Kub Ntxhov: Yuav Ua Li Cas Cov Neeg Yuav Khoom B2B Thiaj Li Tau Txais Kev Cuam Tshuam Sai Sai Ntawm Cov Khoom Siv Melamine Tableware

Cov Kev Kawm Txog Kev Tswj Xyuas Kev Kub Ntxhov: Yuav Ua Li Cas Cov Neeg Yuav Khoom B2B Thiaj Li Tau Txais Kev Cuam Tshuam Sai Sai Ntawm Cov Khoom Siv Melamine Tableware

Hauv kev muab khoom thoob ntiaj teb B2B rau cov khoom siv melamine, kev cuam tshuam sai sai - los ntawm kev kaw chaw nres nkoj thiab cov khoom siv raw tsis txaus mus rau kev kaw Hoobkas thiab kev kub ntxhov hauv ntiaj teb - tsis yog qhov txawv txav lawm. Rau cov neeg yuav khoom B2B, suav nrog cov khw noj mov hauv khw, cov pab pawg tos txais qhua, thiab cov chaw muab kev pabcuam noj mov, kev sib cais ntawm cov khoom siv melamine tuaj yeem muaj cov txiaj ntsig zoo sib xws: kev ua haujlwm qeeb, poob nyiaj tau los, kev ntseeg siab ntawm cov neeg siv khoom puas tsuaj, thiab txawm tias muaj kev pheej hmoo ua raws li txoj cai (yog tias lwm cov khoom tsis ua raws li cov qauv kev nyab xeeb zaub mov).

Txawm li cas los xij, tsis yog txhua tus neeg yuav khoom muaj kev phom sij sib npaug. Los ntawm kev xam phaj tob tob nrog 12 tus neeg yuav khoom B2B thoob plaws North America, Tebchaws Europe, thiab Asia—txhua tus muaj kev paub dhau los hauv kev daws teeb meem loj ntawm cov khoom xa tuaj—peb tau txheeb xyuas cov tswv yim ua tau, cov tswv yim ua pov thawj, thiab cov lus qhia tseem ceeb rau kev tsim kom muaj kev ywj pheej. Daim ntawv tshaj tawm no tshuaj xyuas peb qhov kev tshawb fawb txog qhov cuam tshuam loj, qhia txog kev npaj ua ntej thiab kev txiav txim siab sai sai tau hloov pauv cov kev puas tsuaj loj mus rau hauv lub sijhawm los txhawb cov khoom xa tuaj.

1. Qhov Teeb Meem ntawm Kev Cuam Tshuam ntawm Cov Khoom Siv Melamine Tableware Supply Chain​​

Ua ntej yuav mus kawm txog cov ntaub ntawv tshawb fawb, nws yog ib qho tseem ceeb uas yuav tsum xav txog seb vim li cas cov khoom siv melamine thiaj li muaj zog rau cov neeg yuav khoom B2B. Cov khoom siv melamine tsis yog "khoom muag" - nws yog ib qho khoom siv tseem ceeb:

Kev Ua Haujlwm Txuas Ntxiv Mus: Piv txwv li, cov khw noj mov sib txuas, vam khom cov khoom siv melamine tas li los pab ntau txhiab tus neeg siv khoom txhua hnub. Kev tsis txaus ib lub lim tiam tuaj yeem yuam kom cov chaw siv lwm yam khoom siv pov tseg, ua rau cov nqi nce ntxiv 30-50% thiab ua rau lub hom phiaj kev ruaj khov puas tsuaj.

Kev Sib Xws ntawm Hom Lag Luam: Cov tais diav melamine uas muaj lub npe tshwj xeeb (piv txwv li, cov tais diav uas muaj lub logo luam tawm rau cov saw hlau uas yooj yim thiab ceev ceev) yog qhov tseem ceeb rau kev paub txog hom lag luam. Kev hloov mus siv lwm yam khoom siv dav dav ib ntus tuaj yeem ua rau lub npe lag luam tsis meej.

Kev Pheej Hmoo Ua Raws Cai: Cov khoom siv melamine yuav tsum ua tau raws li cov qauv kev nyab xeeb zaub mov nruj (piv txwv li, FDA 21 CFR Ntu 177.1460 hauv Tebchaws Meskas, LFGB hauv EU). Kev maj nrawm nrhiav lwm txoj hauv kev tsis tau kuaj xyuas thaum muaj teeb meem tuaj yeem ua rau cov khoom tsis ua raws cai, ua rau cov neeg yuav khoom raug nplua thiab ua rau lub koob npe puas tsuaj.

Kev Ua Haujlwm Txuas Ntxiv Mus: Piv txwv li, cov khw noj mov sib txuas, vam khom cov khoom siv melamine tas li los pab ntau txhiab tus neeg siv khoom txhua hnub. Kev tsis txaus ib lub lim tiam tuaj yeem yuam kom cov chaw siv lwm yam khoom siv pov tseg, ua rau cov nqi nce ntxiv 30-50% thiab ua rau lub hom phiaj kev ruaj khov puas tsuaj.
Kev Sib Xws ntawm Hom Lag Luam: Cov tais diav melamine uas muaj lub npe tshwj xeeb (piv txwv li, cov tais diav uas muaj lub logo luam tawm rau cov saw hlau uas yooj yim thiab ceev ceev) yog qhov tseem ceeb rau kev paub txog hom lag luam. Kev hloov mus siv lwm yam khoom siv dav dav ib ntus tuaj yeem ua rau lub npe lag luam tsis meej.
Kev Pheej Hmoo Ua Raws Cai: Cov khoom siv melamine yuav tsum ua tau raws li cov qauv kev nyab xeeb zaub mov nruj (piv txwv li, FDA 21 CFR Ntu 177.1460 hauv Tebchaws Meskas, LFGB hauv EU). Kev maj nrawm nrhiav lwm txoj hauv kev tsis tau kuaj xyuas thaum muaj teeb meem tuaj yeem ua rau cov khoom tsis ua raws cai, ua rau cov neeg yuav khoom raug nplua thiab ua rau lub koob npe puas tsuaj.

Ib qho kev tshawb fawb kev lag luam xyoo 2023 pom tias cov neeg yuav khoom B2B poob qhov nruab nrab ntawm
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15,000–75,000 ib lub lim tiam thaum muaj kev cuam tshuam ntawm cov khoom siv melamine, nyob ntawm seb qhov loj ntawm kev lag luam loj npaum li cas. Rau cov saw hlau loj uas muaj 100+ qhov chaw, tus lej no tuaj yeem tshaj $ 200,000 txhua lub lim tiam. Cov ntaub ntawv kawm hauv qab no qhia txog peb tus neeg yuav khoom tau txo cov kev pheej hmoo no li cas - txawm tias thaum ntsib kev cuam tshuam uas zoo li tsis tuaj yeem kov yeej.

2. Kev Kawm Txog Qhov Teeb Meem 1: Kev Kaw Chaw Nres Nkoj Cov Khoom Siv Hauv Thawv (North American Chain Restaurant)

2.1 Xwm txheej kub ntxhov
Hauv Q3 2023, ib lub chaw nres nkoj loj hauv West Coast hauv Tebchaws Meskas tau kaw rau 12 hnub vim muaj kev tawm tsam ntawm cov neeg ua haujlwm. Ib lub khw muag khoom noj ceev ceev hauv North America uas muaj 350+ qhov chaw - hu ua "FreshBowl" - muaj 8 lub thawv ntawm cov tais thiab cov tais melamine tshwj xeeb (muaj nqis $ 420,000) daig ntawm chaw nres nkoj. FreshBowl cov khoom muag tseem ceeb no tau poob qis mus rau 5 hnub, thiab nws tus neeg muag khoom tseem ceeb (lub chaw tsim khoom hauv Suav teb) tsis muaj lwm txoj kev xa khoom muaj nyob rau lub sijhawm luv luv.​
2.2 Txoj Kev Teb: "Tiered Backup + Regional Sourcing"

Pab neeg tswj kev kub ntxhov ntawm FreshBowl tau ua kom muaj kev npaj ua kom rov zoo, tsom mus rau ob lub hauv paus tseem ceeb:
Cov Neeg Muab Khoom Pab Txhawb Nqa: FreshBowl tau khaws cov npe ntawm 3 tus neeg muab khoom "pab txhawb nqa"—ib tus nyob hauv Mexico (xa khoom 2 hnub), ib tus nyob hauv Tebchaws Meskas (xa khoom 1 hnub), thiab ib tus nyob hauv Canada (xa khoom 3 hnub)—txhua tus tau tsim nyog ua ntej rau kev ua raws li kev nyab xeeb ntawm cov zaub mov thiab muaj peev xwm tsim cov khoom siv rooj tog zoo ib yam li FreshBowl. Hauv 24 teev ntawm qhov chaw nres nkoj kaw, pab pawg tau tso cov lus txib thaum muaj xwm txheej ceev nrog cov neeg muab khoom hauv Tebchaws Meskas thiab Mev: 50,000 lub tais los ntawm tus neeg muab khoom hauv Tebchaws Meskas (xa khoom hauv 48 teev) thiab 75,000 lub tais los ntawm tus neeg muab khoom hauv Mev (xa khoom hauv 72 teev).​
Kev Faib Khoom Muag: Txhawm rau kom tau sijhawm, FreshBowl tau siv lub kaw lus "qhov chaw tseem ceeb": cov chaw hauv nroog uas muaj neeg coob heev (uas tsav 60% ntawm cov nyiaj tau los) tau txais tag nrho cov khoom muag thaum muaj xwm txheej ceev, thaum cov chaw me me hauv nroog tau hloov mus rau lwm txoj hauv kev siv pov tseg uas ruaj khov (tau pom zoo ua ntej hauv txoj kev npaj thaum muaj xwm txheej ceev) rau 5 hnub.

2.3 Qhov Tshwm Sim

FreshBowl zam kev tsis muaj khoom muag tag nrho: tsuas yog 12% ntawm cov chaw siv cov khoom pov tseg, thiab tsis muaj lub khw yuav tsum txwv cov zaub mov muaj. Tag nrho tus nqi ntawm qhov teeb meem - suav nrog kev xa khoom thaum muaj xwm txheej ceev thiab lwm yam khoom siv pov tseg - yog 89,000, qis dua qhov kwv yees 600,000+ poob los ntawm 12 hnub kaw cov chaw muaj neeg coob. Tom qab muaj teeb meem, FreshBowl tau nce nws cov neeg xa khoom thaub qab mus rau 5 thiab tau kos npe rau kab lus "kev ywj pheej ntawm chaw nres nkoj" nrog nws tus neeg xa khoom tseem ceeb, xav kom tus neeg tsim khoom xa khoom ntawm ob lub chaw nres nkoj lwm txoj hauv kev yog tias qhov tseem ceeb raug cuam tshuam.

3. Kev Kawm Txog Qhov Teeb Meem 2: Kev Tsis Txaus Khoom Siv Raw Ua Rau Kev Tsim Khoom Tsis Tau Zoo (European Hospitality Group)

3.1 Xwm txheej kub ntxhov

Thaum pib xyoo 2024, kev tsis txaus melamine resin thoob ntiaj teb (cov khoom siv tseem ceeb rau melamine tableware) tau cuam tshuam rau kev lag luam, ua rau muaj hluav taws kub ntawm lub Hoobkas loj hauv lub teb chaws Yelemees. Ib pawg neeg European uas muaj 28 lub tsev so khoom kim heev - "Elegance Hotels" - tau ntsib kev ncua sijhawm 4 lub lis piam los ntawm nws tus neeg muag khoom tshwj xeeb, ib lub tuam txhab Italian uas tau vam khom lub Hoobkas puas tsuaj rau 70% ntawm nws cov resin. Elegance Hotels tau npaj rau lub caij ncig tebchaws siab tshaj plaws, nrog rau 90% ntawm nws cov khoom siv melamine tableware teem sijhawm hloov pauv ua ntej lub caij ntuj sov uas muaj neeg coob coob.

3.2 Txoj Kev Teb: "Kev Hloov Khoom Siv + Kev Sib Koom Tes Ua Ke"

Pab neeg yuav khoom ntawm Elegance zam kev ntshai los ntawm kev siv ob txoj hauv kev:

Kev Hloov Khoom Siv Tau Pom Zoo: Ua ntej muaj teeb meem, Elegance tau sim thiab pom zoo cov khoom sib xyaw melamine-polypropylene uas muaj kev nyab xeeb rau zaub mov los hloov 100% melamine resin. Cov khoom sib xyaw no ua tau raws li txhua tus qauv kev nyab xeeb (LFGB thiab ISO 22000) thiab muaj kev ruaj khov thiab zoo nkauj zoo ib yam, tab sis yav dhau los suav tias kim heev rau kev siv tas li. Pab neeg tau ua haujlwm nrog nws tus neeg muab khoom los hloov kev tsim khoom mus rau qhov sib xyaw hauv 5 hnub - ntxiv 15% tus nqi ntxiv tab sis xyuas kom meej tias xa khoom raws sijhawm.

Kev Koom Tes Ua Lag Luam: Elegance tau koom tes nrog peb pawg neeg tos txais qhua hauv Tebchaws Europe los tso ib qho kev txiav txim ua ke rau melamine resin los ntawm tus neeg muag khoom thib ob hauv tebchaws Poland. Los ntawm kev sib koom ua ke lawv cov kev txiav txim, cov pab pawg tau txais kev faib cov resin ntau dua (txaus kom them tau 60% ntawm lawv cov kev xav tau ua ke) thiab sib tham txog kev luv nqi 10%, them rau feem ntau ntawm cov nqi sib xyaw.

3.3 Qhov Tshwm Sim

Elegance Hotels tau ua tiav nws cov khoom siv hauv chav ua noj hloov pauv 1 lub lim tiam ua ntej lub caij siab tshaj plaws, tsis muaj cov qhua pom tias muaj cov khoom siv hloov pauv (raws li kev soj ntsuam tom qab nyob). Tag nrho cov nqi them dhau tsuas yog 8% (qis dua 25% uas kwv yees tias tsis muaj kev txiav txim ua ke), thiab pawg neeg tau tsim kev sib raug zoo ntev nrog tus neeg muab khoom siv Polish, txo nws txoj kev vam khom rau lub Hoobkas German mus rau 30%. Kev koom tes kuj tau tsim "kev koom tes ua lag luam tos txais qhua" uas tam sim no sib koom cov peev txheej ntawm cov neeg muab khoom rau cov khoom siv uas muaj kev pheej hmoo siab.

4. Kev Kawm Txog Qhov Teeb Meem 3: Kev Kaw Lub Hoobkas Ua Rau Kev Tsim Khoom Tsis Zoo (Tus Neeg Ua Zaub Mov Hauv Tsev Kawm Ntawv Es Xias)

4.1 Xwm txheej kub ntxhov

Hauv Q2 2023, kev sib kis COVID-19 tau yuam kom lub Hoobkas Nyab Laj uas muab cov tais zaub mov melamine rau "AsiaCater," uas yog lub tuam txhab ua zaub mov loj uas muab kev pabcuam rau 200+ lub tsev kawm ntawv thiab cov chaw ua haujlwm hauv Singapore thiab Malaysia kaw 3 lub lis piam. AsiaCater cov tais tau tsim tshwj xeeb nrog cov chav faib kom haum rau nws cov zaub mov uas tau ntim ua ntej, thiab tsis muaj lwm tus neeg muag khoom tsim cov khoom zoo sib xws. Tus neeg ua zaub mov tsuas muaj 10 hnub ntawm cov khoom muag xwb, thiab cov ntawv cog lus hauv tsev kawm ntawv yuav tsum tau xa cov zaub mov hauv cov thawv uas ua raws li txoj cai, tsis muaj qhov xau.

4.2 Txoj Kev Teb: "Kev Hloov Kho Tus Qauv + Kev Tsim Khoom Hauv Zos"

Pab neeg ua haujlwm pabcuam thaum muaj teeb meem ntawm AsiaCater tau tsom mus rau kev ua haujlwm tau yooj yim thiab kev ua haujlwm hauv zos:

Kev Hloov Kho Qauv: Hauv 48 teev, pab pawg tsim qauv hauv pab pawg tau hloov kho cov lus qhia ntawm lub tais kom phim cov khoom txheem ze tshaj plaws uas muaj los ntawm tus neeg muag khoom hauv Singapore - kho qhov loj me ntawm lub thawv me ntsis thiab tshem tawm cov cim logo uas tsis tseem ceeb. Pab pawg tau txais kev pom zoo sai sai los ntawm 95% ntawm nws cov neeg siv khoom hauv tsev kawm ntawv (uas muab qhov tseem ceeb rau kev xa khoom noj raws sijhawm dua li kev hloov kho me me) thiab hloov lub npe ntawm cov tais uas tau hloov kho ua "tsab ntawv ib ntus rau kev ruaj khov" los ua kom qhov kev hloov pauv zoo.​
Kev Tsim Khoom Hauv Zos: Rau cov neeg siv khoom uas xav tau tus qauv tsim thawj (5% ntawm cov tsev kawm ntawv uas muaj cov cai nruj heev), AsiaCater koom tes nrog lub khw yas me me hauv zos los tsim 5,000 lub tais ua raws li kev cai siv cov ntawv melamine uas muaj kev nyab xeeb rau zaub mov. Txawm hais tias kev tsim khoom hauv zos raug nqi ntau dua 3 npaug ntawm lub Hoobkas Nyab Laj, nws tau them rau cov neeg siv khoom tseem ceeb thiab tiv thaiv kev nplua rau daim ntawv cog lus.

4.3 Qhov Tshwm Sim
AsiaCater tau khaws cia 100% ntawm nws cov neeg siv khoom: feem ntau lees txais qhov kev hloov kho tsim, thiab kev tsim khoom hauv zos tau ua rau cov neeg siv khoom tseem ceeb txaus siab. Tag nrho cov nqi thaum muaj teeb meem yog
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45,000 (suav nrog kev hloov pauv tsim thiab kev tsim khoom zoo tshaj plaws hauv zos), tab sis lub tsev kho mob tau tshem tawm
200,000 hauv kev nplua rau daim ntawv cog lus. Tom qab muaj teeb meem, AsiaCater tau hloov 30% ntawm nws cov khoom tsim tawm rau cov neeg muag khoom hauv zos thiab nqis peev rau kev taug qab cov khoom muag hauv digital kom khaws cia 30 hnub ntawm cov khoom lag luam nyab xeeb rau cov khoom tseem ceeb.

5. Cov Lus Qhia Tseem Ceeb rau Cov Neeg Yuav Khoom B2B: Tsim Kev Ruaj Ntseg ntawm Cov Khoom Siv
Hauv peb qhov kev tshawb fawb txog cov ntaub ntawv, plaub lub tswv yim zoo sib xws tau tshwm sim los ua lub hauv paus ntawm kev tswj hwm kev kub ntxhov zoo rau cov khoom siv melamine tableware:

5.1 Muab Qhov Tseem Ceeb Rau Kev Npaj Ua Ntej (Tsis Yog Kev Tua Hluav Taws Uas Yuav Tsum Tau Ua Ntej)​
Tag nrho peb tus neeg yuav khoom muaj cov phiaj xwm thaum muaj teeb meem ua ntej: FreshBowl cov neeg muab khoom thaub qab, Elegance cov khoom hloov pauv tau pom zoo, thiab AsiaCater cov txheej txheem kev hloov kho tsim. Cov phiaj xwm no tsis yog "kev xav" - lawv tau sim txhua xyoo los ntawm kev ua haujlwm ntawm lub rooj (piv txwv li, ua piv txwv qhov chaw nres nkoj kaw los xyaum ua kom cov thaub qab ua haujlwm). Cov neeg yuav khoom B2B yuav tsum nug: Peb puas muaj cov neeg muab khoom hloov pauv uas tau tsim nyog ua ntej? Peb puas tau sim cov khoom hloov pauv? Peb lub kaw lus taug qab cov khoom muag puas txaus kom pom qhov tsis txaus thaum ntxov?

5.2 Ua kom muaj ntau yam (Tab sis tsis txhob ua kom nyuaj dhau)

Kev ua kom muaj ntau yam khoom tsis tau txhais hais tias yuav tsum ua haujlwm nrog 20 tus neeg muag khoom—nws txhais tau hais tias yuav tsum muaj 2–3 txoj kev xaiv uas txhim khu kev qha rau cov khoom tseem ceeb. FreshBowl 3 tus neeg muag khoom thaub qab (thoob plaws North America) thiab Elegance hloov mus rau tus neeg muag khoom thib ob uas muaj kev sib npaug ntawm kev ua siab ntev thiab kev tswj hwm. Kev ua kom muaj ntau yam khoom ntau dhau tuaj yeem ua rau qhov zoo tsis sib xws thiab cov nqi tswj hwm siab dua; lub hom phiaj yog kom txo cov ntsiab lus tsis ua haujlwm ib qho (piv txwv li, cia siab rau ib qho chaw nres nkoj, ib lub Hoobkas, lossis ib tus neeg muag khoom siv raw).​

5.3 Koom tes ua ke los ua kom muaj zog sib tham ntau ntxiv

Elegance qhov kev txiav txim ua ke thiab AsiaCater qhov kev koom tes tsim khoom hauv zos qhia tau hais tias kev koom tes txo qhov kev pheej hmoo thiab cov nqi. Cov neeg yuav khoom B2B—tshwj xeeb tshaj yog cov neeg loj nruab nrab—yuav tsum xav txog kev koom nrog cov koom haum lag luam lossis tsim cov pab pawg yuav khoom rau cov ntaub ntawv muaj kev pheej hmoo siab xws li melamine resin. Kev sib koom tes nrhiav khoom tsis yog tsuas yog ua kom muaj kev faib khoom zoo dua thaum muaj kev tsis txaus tab sis kuj txo cov nqi.​

5.4 Sib Txuas Lus Kom Pom Tseeb (Nrog Cov Neeg Muab Khoom thiab Cov Neeg Siv Khoom)

Tag nrho peb tus neeg yuav khoom tau sib txuas lus qhib siab: FreshBowl tau qhia cov neeg ua lag luam txog kev kaw chaw nres nkoj thiab txoj kev npaj faib khoom noj; Elegance tau qhia cov tsev so txog kev hloov cov khoom siv; AsiaCater piav qhia txog kev hloov pauv qauv rau cov neeg siv khoom hauv tsev kawm ntawv. Kev pob tshab ua rau muaj kev ntseeg siab - cov neeg muab khoom yuav muab qhov tseem ceeb rau cov neeg yuav khoom uas muaj teeb meem sib koom, thiab cov neeg siv khoom txaus siab lees txais kev hloov pauv ib ntus yog tias lawv nkag siab txog qhov laj thawj.

6. Xaus Lus: Los ntawm Kev Kub Ntxhov mus rau Lub Caij Nyoog

Kev cuam tshuam sai sai ntawm cov khoom siv melamine yog qhov tsis zam tau, tab sis lawv tsis tas yuav yog qhov puas tsuaj loj heev. Cov ntaub ntawv tshawb fawb hauv daim ntawv tshaj tawm no qhia tau tias cov neeg yuav khoom B2B uas nqis peev rau kev npaj ua ntej, kev sib txawv, kev koom tes, thiab kev pob tshab tsis yog tsuas yog kov yeej kev kub ntxhov xwb tab sis kuj tawm los nrog cov khoom siv muaj zog dua.

Rau FreshBowl, Elegance, thiab AsiaCater, qhov teeb meem no tau dhau los ua lub cib fim los txo qhov kev vam khom rau cov neeg muab khoom uas muaj kev pheej hmoo siab, txhim kho kev tswj cov khoom muag, thiab tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom thiab cov neeg koom tes. Nyob rau hauv lub caij nyoog ntawm kev tsis paub meej thoob ntiaj teb, kev ua kom muaj zog ntawm cov khoom xa tuaj tsis yog tsuas yog "zoo-kom muaj" - nws yog qhov zoo dua kev sib tw. Cov neeg yuav khoom B2B uas muab qhov tseem ceeb rau nws yuav nyob rau hauv qhov chaw zoo dua los tiv thaiv kev cuam tshuam tom ntej, thaum lawv cov neeg sib tw sib tw kom ntes tau.