Nazarin Shari'ar Gudanar da Rikicin: Yadda Masu Siyan B2B ke Magance Rushewar Kwatsam a cikin Sarkar Sayar da Tebura na Melamine

Nazarin Shari'ar Gudanar da Rikicin: Yadda Masu Siyan B2B ke Magance Rushewar Kwatsam a cikin Sarkar Sayar da Tebura na Melamine

Ga masu siyan B2B na kayan abinci na melamine-daga sarkar gidajen cin abinci da ƙungiyoyin baƙon baƙi zuwa masu ba da abinci na cibiyoyi — rugujewar sarkar kayan ba ta zama abin mamaki ba. Wani abu guda ɗaya, ko yajin aikin tashar jiragen ruwa, ƙarancin kayan masarufi, ko rufe masana'anta, na iya dakatar da ayyuka, haɓaka farashi, da kuma lalata amincin abokin ciniki. Duk da haka, yayin da rushewa ba makawa, tasirin su ba zai yiwu ba. Wannan rahoto yayi nazarin binciken shari'a guda uku na ainihin duniya na masu siyan B2B waɗanda suka kewaya sarkar samar da kayan aikin melamine kwatsam cikin nasara. Ta hanyar wargaza dabarun su—daga tanadin da aka riga aka tsara zuwa ga warware matsalolin da ake buƙata—muna buɗe darussan da za a iya aiwatarwa don haɓaka juriya a cikin sarkar samar da kayayyaki ta duniya mara tabbas.

1. Hannun Hannun Rushewar Sarkar Samar da Kayan Teburin Melamine don Masu Siyayyar B2B

Melamine tableware ba ƙaramin siya bane don ayyukan B2B. Kadara ce da ake amfani da ita ta yau da kullun da ke da alaƙa da mahimman ayyuka: hidimar abokan ciniki, kiyaye daidaiton alama, da saduwa da amincin abinci (misali, FDA 21 CFR Sashe na 177.1460, EU LFGB). Lokacin da sarƙoƙin samarwa suka gaza, ɓarnar na faruwa nan take:

Jinkirin Ayyuka: Binciken 2023 na masu siyar da melamine na B2B 200 ya gano cewa ƙarancin mako 1 ya tilasta 68% yin amfani da hanyoyin zubar da tsada mai tsada, yana haɓaka farashin kowane ɗayan da kashi 35-50%.

Hatsarin Biyayya: Gaggawa zuwa tushen maye gurbin da ba a tantance ba na iya haifar da samfuran da ba a yarda da su ba - 41% na masu siye a cikin binciken guda ɗaya sun ba da rahoton tara ko tantancewa bayan amfani da masu samar da gaggawa ba tare da ingantattun takaddun shaida ba.

Asarar Kuɗi: Don manyan sarƙoƙi, ƙarancin melamine na mako 2 na iya kashe 150,000-300,000 a cikin tallace-tallace da aka ɓace, kamar yadda wurare ke iyakance abubuwan menu ko rage sa'o'in sabis.

2. Nazari na 1: Inventory Inventory Port (Arewacin Amurka Fast-Casual Chain)

2.1 Halin Hali

A cikin Q3 2023, yajin aikin kwanaki 12 ya rufe babbar tashar jiragen ruwa ta Yammacin Tekun Amurka. "FreshBite," sarkar na yau da kullun tare da wurare 320, tana da kwantena 7 na kwano na melamine na al'ada da faranti (mai daraja a $380,000) makale a tashar jiragen ruwa. Ƙirar sarkar ta ragu zuwa kwanaki 4 na hannun jari, kuma babban mai siyar da shi — wani masana'anta na kasar Sin - ya kasa sake jigilar kayayyaki na wasu kwanaki 10. Tare da kololuwar sa'o'in abincin rana suna tuƙi kashi 70% na kudaden shiga na mako-mako, hannun jari zai gurgunta tallace-tallace.

2.2 Dabarar Amsa: Masu Kayayyakin Ajiyayyen Tiered + Rarraba Inventory

Ƙungiyar sayayya ta FreshBite ta kunna shirin rikicin da aka riga aka gina, wanda aka haɓaka bayan jinkirin jigilar kayayyaki na 2022:

Ajiyayyen Yanki na Pre-cancanci: Sarkar tana kiyaye masu samar da ajiya guda 3-ɗaya a Texas (shafi na kwana 1), ɗaya a cikin Mexico (shigin kwana 2), ɗaya kuma a cikin Ontario (shirin wucewar kwanaki 3) - duk an riga an tantance su don amincin abinci kuma an horar da su don samar da kayan tebur na al'ada na FreshBite. A cikin sa'o'i 24, ƙungiyar ta ba da umarnin gaggawa: kwano 45,000 daga Texas (an kawo a cikin sa'o'i 48) da faranti 60,000 daga Mexico (an kawo cikin sa'o'i 72).

Rarraba fifikon Wuri: Don shimfiɗa hannun jari, FreshBite ya ware kashi 80% na lissafin gaggawa zuwa manyan biranen birane (wanda ke fitar da kashi 65% na kudaden shiga). Ƙananan wurare na kewayen birni sun yi amfani da madadin da aka riga aka yarda da shi na tsawon kwanaki 5-wanda aka yi wa lakabin a cikin shago a matsayin "yunƙurin dorewar ɗan lokaci" don kiyaye amincin abokin ciniki.

2.3 Sakamako

FreshBite ya nisanci cikakken kaya: kashi 15% kawai na wuraren da aka yi amfani da su, kuma babu shagunan da ke yanke abubuwan menu. Jimlar farashin rikicin (jigin gaggawa + abubuwan da za a iya zubarwa) sun kasance 78,000—aƙasa da aiwatar da 520,000 a cikin asarar tallace-tallace daga rushewar kwanaki 12. Bayan rikicin, sarkar ta kara da maganar "sassauci ta tashar jiragen ruwa" zuwa kwantiragin sa na farko, wanda ke buƙatar jigilar kaya ta madadin tashoshin jiragen ruwa guda 2 idan an rufe firamare.

3. Nazari Na Biyu: Raw Material Material Karancin Ya Hana Samar da Aikin (Rukunin Luxury Hotel na Turai)

3.1 Halin Hali

A farkon 2024, gobara a wata shukar melamine resin na Jamus (wani mahimmin albarkatun ƙasa don kayan abinci) ya haifar da ƙarancin duniya. "Elegance Resorts," ƙungiyar da ke da otal otal 22 a duk faɗin Turai, ta fuskanci jinkiri na makonni 4 daga keɓantaccen mai siyar da ita na Italiya - wanda ya dogara da shukar Jamus da kashi 75% na resin ta. Ƙungiyar ta kasance makonni da yawa daga lokacin yawon buɗe ido kuma suna buƙatar maye gurbin 90% na melamine tableware don saduwa da ƙa'idodi.

3.2 Dabarun Amsa: Sauya Kayan Aiki + Haɗin Haɗin Kai

Tawagar sarkar samar da kayayyaki ta Elegance ta guje wa firgita ta hanyar dogaro da dabaru biyu da aka riga aka gwada:

Abubuwan da aka Amince da Madadin Haɗin: Pre-rikici, ƙungiyar ta gwada gauran melamine-polypropylene lafiyayyan abinci wanda ya dace da ƙa'idodin LFGB kuma ya dace da dorewar kayan abinci na asali da bayyanarsa. Yayin da 15% ya fi tsada, haɗin ya kasance a shirye don samarwa. Ƙungiyar ta yi aiki tare da mai ba da ita na Italiya don canzawa zuwa gauraya a cikin kwanaki 5, tabbatar da isar da kan lokaci.

Sayen Haɗin Kan Masana'antu: Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwallon Ƙwallon Ƙasar Turai 4 ya yi don sanya odar haɗin gwiwa don guduro daga mai sayarwa na Poland. Ta hanyar haɗa umarni, ƙungiyar ta sami kashi 60% na buƙatun resin kuma sun yi shawarwari akan rangwamen kashi 12% - wanda ke daidaita mafi yawan ƙimar ƙimar haɗin.

3.3 Sakamako

Elegance kammala maye gurbin kayan aikin tebur mako 1 gabanin lokacin kololuwa. Binciken bayan zaman ya nuna 98% na baƙi ba su lura da canjin kayan ba. Jimlar farashin da ya wuce kashi 7% (sauka daga 22% da aka yi hasashen ba tare da haɗin gwiwa ba). Ƙungiyar ta kuma kafa "haɗin gwiwar resin resin" tare da otal-otal na abokan tarayya don raba albarkatun mai kaya don manyan haɗari.

4. Nazarin Shari'a na 3: Rufe masana'anta Ya Rusa Umarnin Kwastam (Mai Kula da Cibiyoyin Asiya)

4.1 Halin Hali

A cikin Q2 2023, barkewar COVID-19 ta tilasta rufe makwanni 3 na masana'antar Vietnamese wacce ke ba da al'ada ta raba titin melamine zuwa "AsiaMeal," mai ba da abinci ga makarantu 180 da abokan ciniki na kamfanoni a Singapore da Malaysia. An ƙera tiren ɗin na musamman don dacewa da kayan abinci na AsiaMeal da aka riga aka shirya, kuma babu wani mai kaya da ya yi irin wannan samfur. Mai ba da abinci ya rage kwanaki 8 na kaya, kuma kwangilolin makaranta sun hukunta jinkiri da $5,000 kowace rana.

4.2 Dabarun Amsa: Daidaita Zane + Ƙirƙirar Gida

Tawagar rikicin AsiaMeal ta mai da hankali kan iya aiki da wuri:

Tweaks Zane Mai Sauri: Ƙungiyar ƙira ta cikin gida ta gyara ƙayyadaddun bayanan tire don dacewa da daidaitaccen tire da aka raba daga mai siyar da sigagaru-daidaita girman yanki da kashi 10% da cire tambarin da ba shi da mahimmanci. Ƙungiyar ta sami amincewa daga kashi 96% na abokan cinikin makaranta a cikin sa'o'i 72 (ba da fifikon bayarwa akan ƙananan canje-canjen ƙira).

Ƙirƙirar Premium na cikin gida: Don manyan abokan ciniki na kamfanoni 4 waɗanda ke buƙatar ƙirar asali, AsiaMeal ta haɗe tare da ƙaramin masana'anta filastik ɗan Singapore don samar da tire na al'ada 4,000 ta amfani da zanen gadon melamine mai aminci. Yayin da 3x ya fi tsada fiye da masana'antar Vietnamese, wannan ya guje wa $25,000 a cikin hukuncin kwangila.

4.3 Sakamako

AsiaMeal ta riƙe 100% na abokan cinikinta kuma ta guji azabtarwa. Jimlar farashin rikicin ya kasance 42,000 - ƙasa da 140,000 na yuwuwar tara tara. Bayan rikice-rikice, mai ba da abinci ya canza 35% na samar da al'ada ga masu samar da gida kuma ya saka hannun jari a cikin tsarin ƙira na dijital don kiyaye kwanakin 30 na samfuran aminci don abubuwa masu mahimmanci.

5. Mahimman Darussa don Masu Siyayya B2B: Gina Ƙarfafa Sarkar Ƙarfafawa

A cikin dukkanin nazarin shari'o'i guda uku, dabaru hudu sun fito da mahimmanci don sarrafa sarkar samar da kayan abinci na melamine:

5.1 Tsara Tsare-Tsare (Kada Ka Dace)

Duk masu siye guda uku suna da tsare-tsaren da aka riga aka gina: FreshBite's madadin masu samar da kayayyaki, madadin kayan Elegance, da ka'idojin daidaita ƙirar AsiyaMeal. Waɗannan tsare-tsare ba ƙa'ida ba ne - an gwada su kowace shekara ta hanyar "darussan tebur" (misali, ƙirar rufe tashar jiragen ruwa don aiwatar da tsarin aiki). Ya kamata masu siyan B2B suyi tambaya: Shin muna da masu samar da madadin da aka riga aka tantance? Mun gwada madadin kayan? Shin kayan aikin mu na bin sawun ainihin lokaci ne?

5.2 Bambance-bambance (Amma Ka Guji Matsala).